1- Research and Analysis:
- Conduct market research to identify trends, competitors, and customer needs in the pharmaceutical distribution industry.
- Analyze data to develop insights that inform marketing strategies and decision-making.
2- Development:
- Create engaging and informative marketing content, including blog posts, articles, and social media posts.
- Collaborate with subject matter experts to ensure accuracy and relevance of content.
3- Marketing:
- Manage social media accounts, develop and schedule content, and engage with the online community.
- Execute email marketing campaigns, analyze performance metrics, and make data-driven improvements.
4- Coordination:
- Assist in planning and organizing industry events, conferences, and webinars to showcase our services and products.
- Coordinate logistics, invitations, and follow-up activities.
5- Collaboration:
- Work closely with the team to provide marketing support and ensure alignment with sales goals.
- Collaborate with graphic designers, and external agencies to create marketing collateral.
- Work closely with outsourced designers and agencies to convey marketing ideas visually.
6- Planning:
- Develop and implement strategies to strengthen the company's brand presence in the pharmaceutical industry.
- Conduct market analysis to identify brand opportunities and develop brand positioning strategies.
7- Sales Messages:
- Craft compelling sales messages tailored to target audience segments to drive engagement and conversion.
- Develop sales messaging frameworks and ensure consistency across all marketing channels.
8- Tracking:
- Monitor and report on the performance of marketing campaigns and initiatives.
- Use key performance indicators (KPIs) to evaluate the effectiveness of marketing efforts.
Skills
- Bachelor's degree in Marketing, Business, or a related field.
- Minimum of 2-3 years of experience in pharmaceutical marketing is a must.
- Strong communication skills, both written and verbal.
- Proficiency in digital marketing tools and platforms.
- Highly organized with excellent project management skills.
- Ability to work collaboratively in a team environment.
- Analytical mindset with the ability to interpret data and make data-driven decisions.