Initial Role: Marketing Assistant (Social Media, Website, and Digital Screens)
1. Website and SEO Management: Handled the publishing of SKUs on the website and
managed SEO strategies to enhance online visibility.
2. Marketing Campaign Coordination: Collaborated with senior marketers to launch
campaigns, activating banners on the website and across social media platforms.
3. Social Media Management: Planned and executed social media content, including
posting stories and creating video reels.
4. Design Collaboration: Worked with designers on social media visuals and assisted
with concept development.
5. Content Coordination: Coordinated content for social media, the website, and digital
screens with the commercial team.
6. Digital Marketing Execution: Oversaw digital marketing initiatives across the BDF
digital ecosystem.
7. Email and Performance Marketing: Managed email marketing campaigns and
performance marketing efforts.
1. Leadership and Team Management: Led a 7-member team comprising developers,
designers/animators, and an eCommerce executive to enhance website UX/UI and SEO.
Implemented around 80-140 monthly shop offers on the website.
2. Comprehensive Marketing Campaign Management: Created and managed over 60
marketing campaigns from planning to execution and evaluation across all offline and
online channels.
3. Shop Rebranding Initiative: Spearheaded the shop's year-long rebranding in
collaboration with ARI, adapting over 250 layouts monthly, including rebranding pillars
and promotional signage.
4. Cross-Functional Coordination: Served as the key liaison between commercial, retail,
brands, and contractors, ensuring seamless coordination of in-shop branding and
animations. Maintained communication with digital screen suppliers for ongoing support.
5. Retail Marketing and Customer Experience: Executed retail marketing strategies to
enhance customer experience and store appeal, including flyer, music, shelves talker,
cake stands, advertising space utilization, and creating engaging areas.
6. Event Planning and Engagement: Organized events and engagements, such as booths,
Christmas entertainment and Valentine's Day events, enhancing customer interaction.
7. Digital Screens and Video Production: Managed 17 digital screens, producing over 44
animated videos monthly.
8. Advanced Digital Marketing: Leveraged digital marketing tools like QR codes and
continued performance marketing efforts.
9. Established and led an online customer service team of 4-6, improving our click-and-
collect service and online shopper satisfaction.
10. Store Renovation Support: Assisted the General Manager in renovating two flagship
stores.
11. Occasional Social Media and Recruitment Tasks: Handled social media for specific