Develop and implement strategic media plans aligned with client objectives and target audience demographics.
Conduct thorough market research and analysis to identify optimal media channels and opportunities for campaign placement.
Monitor and analyze campaign performance metrics, providing regular reports and insights to optimize ROI and effectiveness.
Continuously assess and refine media buying processes and methodologies to drive efficiency and innovation within the team.
Coordinate the creation and production of ad materials, ensuring they align with media placement specifications and optimize audience engagement.
Coordinate workload distribution and task assignment among team members, ensuring balanced workloads and efficient project management.
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