We’re looking for a flexible and versatile marketer who will be responsible for the growth of our inbound sales channels. The Marketing manager will be tracking and analyzing the performance of advertising campaigns, managing the marketing budget and ensuring that all marketing material is in line with our brand identity.
Responsibilities
• Deploy successful marketing campaigns and own their implementation from ideation to execution
• Manage and lead a team of marketing professionals, providing guidance and support.
• Oversees the development and implementation of content strategies, including blog posts, articles, videos, and other materials to engage and attract the target audience.
• Focuses on online marketing strategies, including social media, email campaigns, search engine optimization (SEO), and online advertising.
• Produce valuable and engaging content for our website and blog that attracts and converts our target groups
• Prepare and monitor the marketing budget on a quarterly and annual basis and allocate funds wisely
• Oversee and approve marketing material, from website banners to hard copy brochures and case studies
• Measure and report on the performance of marketing campaigns, gain insight and assess against goals
• Analyze consumer behavior and adjust email and advertising campaigns accordingly
• Focuses on driving online sales by developing and implementing strategies for e-commerce platforms, optimizing product listings, and managing online advertising.

Requirements and skills
• Demonstrable experience in marketing together with the potential and attitude required to learn
• Proven experience in identifying target audiences and in creatively devising and leading across channels marketing campaigns that engage, educate and motivate
• Numerically literate, comfortable working with numbers, making sense of metrics and processing figures with spreadsheets
• Up-to-date with the latest trends and best practices in online marketing and measurement
• BSc/MSc degree in Marketing or related field