PLEASE READ THE JOB DESCRIPTION CAREFULLY BEFORE APPLYING. THE IDEAL CANDIDATE WILL BE BASED IN DUBAI, UNITED ARAB EMIRATES AND SHOULD BE WILLING TO RELOCATE TO DUBAI WITHIN ONE MONTH. THE COMPANY WILL PROVIDE THE RELEVANT RELOCATION SUPPORT.

Job Location : Dubai, United Arab Emirates

We are seeking a dynamic and results-driven Digital Marketing Specialist to join our team.

The ideal individual will plan and manage all our digital marketing channels & campaigns and contribute to the organization’s marketing strategy to increase customer sales and engagement.

The individual will work closely with the E Commerce Manager to ensure product optimizations, SEO, content and campaigns are well aligned.

Responsibilities:

• Developing and executing the organization’s annual digital marketing plan, including PPC, SEO, social media, Affiliates and Display/Re-targeting.
• Devising innovative digital marketing campaigns, that feed into the organization’s overarching marketing strategy.
• Creating engaging digital content that increases customer engagement and enhances the organization’s online brand.
• Implementing strategies to drive traffic to the organization’s website, including SEO and PPC.
• Creating and implementing a social media policy and framework for the organization.
• Moderating all social media platforms including Twitter, Instagram and Facebook.
• Managing the digital marketing budget, including allocating budgets across different channels and platforms.
• Producing regular digital dashboards for the Head of Marketing, reporting progress against set KPIs.
• Working closely with colleagues in sales and IT to ensure all activity is integrated.

Requirements:

Essentials:

• Proven experience managing a digital marketing function for an organization.
• Strong track record implementing successful digital marketing campaigns.
• Proven sales record using metrics, KPIs and OKRs.
• Experience in using ERP systems such as Microsoft Dynamics 365.
• Knowledge in digital marketing tools, CRM, CMS and related tools.
• Knowledge of website analytics tools, example Google Analytics.
• Min 4-5 years’ Experience in Social Media Platforms: TikTok, Google, Meta and X is a must.
• E Commerce and online shopping is a must.
• Experienced in SEO and product launch optimization.
• Arabic language proficiency is a must

Desirables:

• Experience using Adobe Creative Suite
• Working knowledge of HTML, CSS, and JavaScript