Job Summary:

The Senior Marketing Coordinator plays a pivotal role in developing, executing, and monitoring strategic marketing initiatives aimed at strengthening brand presence, user acquisition, and retention. This position is responsible for coordinating marketing activities across multiple channels, ensuring alignment with company objectives and market trends. The role requires a strong analytical mindset, creative thinking, and collaboration with various internal and external stakeholders to optimize marketing campaigns and elevate the customer experience.

Tasks and Responsibilities:

• Contributes in setting the marketing plan by store/area and channel.
• Proposes the micro-KPIs or objectives by store/area and channel/tool in alignment with the strategy and plan set.
• Positions the brand per store/area based on metrics and analysis.
• Assists in creating tools to acquire users, and increase basket values, via different channels of marketing including BTL, ATL and TTL.
• Develops and maintains loyalty programs aimed at increasing user retention and orders frequency.
• Works closely with the application technical team on enhancing and developing functions, based on best practices and consumer behavior, aimed at providing the end-user with enjoyable experiences.
• Monitors constantly the users’ behaviors (downloads, conversions, stores ratings, frequency, dormant, active, new, abandoned carts…), and build on them for enhancement.
• Covers the market research of new initiatives pertaining to the launch of warehouses and the unlocking of new markets.
• Communicates with influencers to build partnerships and initiatives.
• Deals with the agency (when available) to implement the content calendar.
• Comes up and implements cost-efficient and on ground BTL activities as part of the synergy.
• Works on in-app marketing activities including push notifications, promocodes, cashbacks and popup alerts, and comes up with out of the box new elements.
• Handles branding across multiple mediums and channels (Application, social media, Website, Bags, Uniforms, Store Facade…).
• Works on digital campaigns and optimizes according to their performance.
• Generates monthly, bi-weekly, weekly, and all-time reports/presentation covering marketing campaigns (online/offline) and Marketing KPIs.
• Finalizes company presentations at all levels.
• Develops brand ambassadorship programs with firms and/or entities of targets (universities, banks…).
• Communicates with merchants/suppliers/brands for themes initiatives and achieves additional income.
• Coordinates with the different departments on key performance indicators aimed at improving the overall user experience.
• Monitors continuously local competition and identifies global players in the industry to adapt best practices.
• Performs other duties as assigned.

Qualifications and Requirements

• Bachelor’s degree in Marketing, Business Administration, or a related field.
• Minimum 3-5 years of experience in marketing coordination, preferably in retail or e-commerce.
• Strong understanding of BTL, ATL, and TTL marketing strategies.
• Proven experience in managing multi-channel marketing campaigns.
• Proficiency in using analytics tools to monitor user behavior and marketing performance.
• Familiarity with loyalty programs and customer retention strategies.
• Experience with app marketing and collaborating with technical teams to enhance user experiences.
• Excellent communication and collaboration skills, with the ability to work across departments and with external partners.
• Creative thinker with a strong ability to generate innovative ideas for in-app and on-ground marketing activities.
• Highly organized and capable of managing multiple tasks and projects simultaneously.
• Ability to adapt to fast-paced environments and stay updated on industry trends.
• Proficiency in digital marketing tools, platforms, and analytics software.
• Strong presentation skills with experience in preparing and delivering high-quality reports.