Your Role:
As a PR Specialist at SALATA, you will be the primary point of contact for all media-related activities. You’ll manage media relations, oversee press communications, and develop strategies to enhance our brand visibility. Your role will involve crafting compelling content, managing collaborations and sponsorships, and ensuring consistent brand messaging across different channels and regions.
Responsibilities:
• Media Relations: Serve as the primary contact for all media inquiries, building strong relationships with journalists and media outlets to ensure favorable and accurate brand representation.
• Collaborations and Sponsorships: Identify and manage strategic partnerships and sponsorships that amplify our brand and align with our values.
• Copywriting: Produce engaging, on-brand content for a variety of platforms, including press releases, newsletters, and promotional materials.
• Tone of Voice Development: Define and maintain our brand's voice across different channels and countries, ensuring messages are culturally resonant and authentically SALATA.
• Campaign Communication: Craft compelling campaign messages and ensure language consistency across all communication channels.
• Reviews and Reporting: Monitor media coverage and community feedback, maintaining a comprehensive database to inform strategy adjustments