JOB PURPOSE:

The Marketing Coordinator is responsible for supporting the department with the coordination advantage needed among the brands, the company, and the stores to ensure proper marketing strategy implementation. He/she is also responsible for executing marketing plans, coordinating with internal and external service functions, submitting reports, and continuously coordinating with Brand Managers.

KEY ACCOUNTABILITIES AND RESPONSIBILITIES:

Marketing and Visual Merchandising:

• Prepare the yearly marketing plans by brand in coordination with the Brand Managers and/or Direct Manager.
• Coordinate the monthly execution of activities per brand by requesting the necessary material on time (ATL, BTL & Digital).
• Coordinate the implementation of the Visual Merchandizing as per the brands’ guidelines.
• Participate in event planning and execution in coordination with Brand Managers.
• Evaluate each event and the related return on investment (ROI) / engagement rate based on coverage and sales figures.
• Check stock availability for promotions and report out-of-stock situations to Brand Managers and the Supply Chain department.
• Prepare weekly and monthly reports to help monitor and evaluate campaigns’ performance for effective strategic planning.
• Attend training held with brands’ suppliers.
• Prepare presentations including all needed data to share with the Supplier gathered among events.

Digital & Social Media:

• Coordinate with the E-commerce team and online platforms to guarantee clear, updated, and impactful visibility online.
• Ensure all novelties and newly available products are listed in HoldnShop online.
• Plan and execute online & social media strategies and campaigns within the allocated budgets.
• Plan and implement social media content calendar on group and brand accounts.
• Monitor the online activities of the competition’s brands and influencers to identify and plan differentiated opportunities for collaborations.
• Identify potential influencers and prepare all needed assets for product seeding.
• Identify, select, and coordinate with third-party agencies for the execution of all social media activities.

3. Purchase Order, Sales Process Coordination & Reporting:

• Create and integrate all data for goods arrival: trade agreements, items creation, product interface, dimensions, categories, and sub-categories.
• Consolidate and deliver various necessary reports regarding customers, competition data collection, and price monitoring for management analysis.

QUALIFICATIONS, EXPERIENCE & SKILLS:

• Bachelor’s degree in Business Administration, Marketing, or any related field.
• 0 - 3 years of experience in Marketing.
• Fluent in Arabic and English. French is a plus.
• Excellent communication skills.
• Proficient in Microsoft Office.
• Enthusiastic and knowledgeable about digital technologies and platforms.
• Organization & project management skills.
• Detail oriented and able to deal with numbers. Analytical skills are a plus.
• Friendly, enthusiastic, and engaging.
• Passionate about Beauty.