Position Overview:

The Brand Marketing Coordinator is responsible for planning and executing marketing initiatives to elevate brand awareness, customer engagement, and drive sales for our skincare line. The role requires a creative individual with proven experience in crafting effective slogans and basic graphic design skills to support campaign execution. This position works closely with cross-functional teams to ensure all marketing efforts are cohesive and align with the brand’s identity and target audience.

Key Responsibilities:

1. Marketing Strategy & Planning:

• Collaborate with the Marketing Manager to develop annual and quarterly marketing plans.

• Conduct market research and competitor analysis to identify opportunities and trends in the skincare industry.

• Create innovative and memorable slogans that convey brand values and product benefits.

• Assist in developing brand strategies that improve visibility, engagement, and customer loyalty.

2. Campaign Execution:

• Manage the end-to-end execution of marketing campaigns, including content creation, timeline management, and performance tracking.

• Design basic graphics (e.g., social media posts, banners, email visuals) using tools like Canva or Adobe that align with brand aesthetics.

• Coordinate with external agencies, designers, and influencers to ensure cohesive execution of campaigns.

• Oversee the creation of content for social media, email marketing, and the website, maintaining brand consistency throughout.

3. Product Launches:

• Assist in planning and executing product launch strategies, incorporating slogans, visual assets, PR outreach, and influencer collaborations.

• Work closely with product development and sales teams to ensure alignment on launch strategies and support materials.

4. Brand Management:

• Ensure all marketing communications adhere to the brand’s values, mission, and tone of voice.

• Maintain and enforce brand guidelines across all platforms and marketing collateral, ensuring brand consistency.

• Monitor and analyze brand performance, providing suggestions to refine marketing strategies.

5. Analytics & Reporting:

• Track, measure, and report on the effectiveness of marketing efforts using key performance indicators such as engagement, conversion, and ROI.

• Provide insights and recommendations based on campaign performance to optimize future initiatives.

6. Budget Management:

• Assist in managing the marketing budget, ensuring the efficient use of resources for maximum return on investment.

• Negotiate with vendors and manage expenses related to campaigns and promotions.

Qualifications:

• Bachelor’s degree in Marketing, Communications, Graphic Design, or a related field.

• 2-3 years of experience in brand marketing, with a proven ability to create compelling slogans and basic graphic design.

• Proficiency in graphic design tools (e.g., Canva, Adobe Creative Suite) for creating visually appealing marketing materials.

• Strong understanding of digital marketing strategies, including social media and content marketing.

• Excellent project management and organizational skills with a strong attention to detail.

• Strong communication and collaboration skills.

Preferred Qualifications:

• Experience in the beauty or skincare industry.

• Knowledge of influencer marketing and PR strategies.

• Familiarity with e-commerce marketing strategies.