(Experience within F&B industry is mandatory)

Company Description:
Crisa Middle East Offshore Sal, based in Beirut, Lebanon, manages the operations of Twellium Industrial Company, a leading F&B manufacturing company. Established in 2013 in Ghana, Twellium has expanded to several countries in Africa, focusing on beverage and confectionary products. Twellium's brands are known for their quality standards, unique taste, and exceptional customer service.

Job summary:
Responsible for overseeing production, demand & supply, and market preferences. The sales manager should have a track record in sales management, a deep understanding of the market, and the ability to lead a sales team to achieve revenue goals.

Required skills & qualifications:
Bachelor’s degree in Business Administration, Marketing, or a related field.
10+ years of sales experience – F&B industry is mandatory
Proven track record of achieving sales targets and driving revenue growth.
Strong leadership and team management skills.
Excellent communication, negotiation, and interpersonal skills.

Duties & responsibilities:
• Create and implement effective sales strategies to drive growth and increase market share
• Analyze market trends and competitor activities to identify opportunities and risks.
• Lead, mentor, and motivate the sales team to achieve individual and team targets.
• Conduct regular performance reviews and provide coaching to improve skills and sales techniques.
• Build and maintain strong relationships with key clients, distributors, and partners.
• Negotiate contracts and agreements to secure profitable deals.
• Prepare and present regular sales forecasts, reports, and performance metrics to senior management.
• Utilize CRM tools to track sales activities and customer interactions.
• Conduct market research to identify potential new clients and expand the customer base.
• Stay updated on industry trends, regulatory changes, and emerging technologies.
• Work closely with the marketing, production, and logistics teams to ensure alignment of sales initiatives with overall business objectives.
• Collaborate on product development based on customer feedback and market demand.
The responsibilities & duties detailed above are not intended to be exhaustive. It can be amended any time according to business needs. The employee is welcome to make suggestions to expand the scope of the duties