A well- known company is seeking a Marketing executive who has experience in the following:
• Conduct thorough market research to identify target audience, industry trends, and competitive landscape.
• Analyze data to understand customer behavior and preferences.
• Develop high-quality marketing content, including articles, blog posts, social media posts, email campaigns, and website copy.
• Ensure content is aligned with overall marketing objectives and target audience.
• Manage content distribution across multiple channels.
• Plan and execute digital marketing campaigns across channels such as SEO, SEM, social media, and email.
• Oversee digital marketing initiatives across BDF digital ecosystem.
• Monitor campaign performance and adjust strategies as needed.
• Develop and implement strategies to strengthen the company's brand identity.
• Ensure consistency of brand messaging across all marketing materials and channels.
• Organize and promote events, such as webinars, workshops, and trade shows.
• Manage event logistics, including venue selection, speaker coordination, and attendee registration.
• Build and maintain relationships with media channels and outlets.
• Pitch and secure media coverage for company news and initiatives including posting stories and creating video reels.
• Leverage CRM tools to manage customer data and track interactions.
• Develop strategies to enhance customer engagement and loyalty.
• Manage marketing projects from initiation to completion, including campaign planning, execution, and evaluation.
• Track and analyze campaign performance metrics to measure effectiveness