Job Description:

Job Title: Senior Digital Performance Executive, Carat, dentsu

Work Location: Beirut, Lebanon

Job Level: Senior Executive

Job Type: Full-time (Remote)

About Dentsu International:

Dentsu is one of the largest marketing and advertising groups, providing a full suite of creative, data, technology and media services to its global clients in 145 countries.

We empower the world’s leading brands to create better creative and customer experiences with a focus on digital and creative transformation. We are champions for innovative marketing success across a diverse portfolio of fortune 100 companies, leading organisations and clients across key iconic brands advertising globally to maximise the value of our customer portfolios to drive hyper-personalised marketing and creative strategies

Our combined strengths in creative excellence, customer digital transformation, media and enterprise marketing technology drives our competitive advantage. This includes a wide range of services to clients across media, advertising creative, PR, television format production, sports stadium adverting, talent and influencer engagement, app and website development, game development, programmatic advertising, IT consultancy, and data products, analytics and insight. You can learn more about us here: https://www.dentsu.com/ae/en

Your role

The purpose of this role is to oversee and optimize the performance of digital marketing campaigns to the team when dealing with publishers, strategists and planning teams and leading a team of performance executives.

Your key responsibilities:

Developing and Implementing Media Strategies:

• Devising comprehensive media plans across various channels and platforms.
• Identifying target demographics and tailoring media campaigns effectively.
  
  
  

Managing Media Campaigns Across Different Platforms:

• Overseeing execution of media campaigns on social media, print, television, radio, and digital channels.
• Ensuring consistency in brand messaging across all media platforms.
  
  
  

Monitoring Media Trends and Competitor Activities:

• Staying up-to-date with the latest media trends and innovations.
• Conducting competitor analysis to enhance competitive edge.
  
  
  

Qualifications and Experience:

• Relevant degree in digital marketing, business, or related field.
• Proven experience in media planning, buying, and campaign management.
• Previous experience in banking/financial industries is a must.
• Understanding of media channels and platforms (social, print, TV, radio, digital).
• Ability to analyze media performance metrics.
• Fluent in English and Arabic language is a must.
• Saudi residency is highly preferable.
• Experience with lead generation and lower-funnel marketing campaigns.
• Experience with CRM platforms and marketing automation tools.
• Experience with A/B testing and other optimization techniques.
• Certifications in Google Ads, Meta, Tiktok and Snapchat.
• Proficiency in relevant tools and software.
• Familiarity with industry-specific trends
  
  
  

What skills are we looking for:

• Analytical Skills: ability to interpret data and make informed decisions.
• Creativity: Thinking outside the box for innovative media solutions.
• Adaptability: Navigating changing media landscapes.
• Decision-Making: Making strategic choices for effective campaigns.
• Relationship Building: Cultivating long-term partnerships with our vendors, partners and suppliers.
• Problem-Solving: Addressing media performance-related challenges.
• Budgeting: Efficiently managing media budgets.
  
  
  

What can we offer you:

• Agile and Flexible working schedule
• Hybrid work system (remote friendly)
• Team socials through-out the year
• Internal mobility and regional exposure across MENA
• Highly diverse, multicultural & collaborative team spirit
  
  
  

Dentsu International is an organisation committed to equity, inclusion and diversity to drive our business results and create a better future, every day, for our employees, global clients, partners, and communities. We believe a diverse workforce allows us to match our growth ambitions and drive inclusion across the business. We are interested in every individual bringing their whole self to work and this includes you!

What's happening next?

Our recruiters will review your application. If your profile matches our business requirements, we will make sure to get in touch with you within two weeks from now.

Location:

Beirut

Brand:

Time Type:

Full time

Contract Type:

Permanent