Job Title: Social Media Specialist

Introduction: Del-Ponte is a Career Advisory and Consulting Referral Boutique Firm operating across the GCC and the Middle East. Our client is a leading Corporate Law Consultancy firm that has been serving clients in the Kingdom of Saudi Arabia (KSA) and the United Arab Emirates (UAE) for over a decade, focusing primarily on corporate and commercial laws and transactions.

Job Summary:

The Social Media Specialist will develop, implement, and manage social media strategies to enhance our brand presence and engage with our audience. The ideal candidate will have a proven track record of managing successful campaigns and experience working across multiple platforms.

Key Responsibilities:

Strategy Development:

• Develop and execute social media strategies aligned with business goals.
• Analyze audience insights to optimize content strategies and drive engagement.

Content Creation and Management:

• Create, curate, and schedule engaging and on-brand content across platforms such as Instagram, Facebook, Twitter, LinkedIn, and TikTok.
• Collaborate with the design and content teams to produce high-quality visuals and videos.
• Write compelling captions, posts, and copy for social media campaigns.

Community Engagement:

• Monitor, respond to, and manage comments, messages, and inquiries in a timely and professional manner.
• Build and maintain relationships with followers, influencers, and brand advocates.
• Analytics and Reporting:
• Track and analyze key performance metrics like engagement, reach, and conversions.
• Prepare regular reports to assess the effectiveness of social media campaigns and suggest areas for improvement.

Campaign Management:

• Plan and manage paid social media campaigns, including budgeting, targeting, and tracking performance.
• Conduct A/B testing of ad creatives and copy to maximize ROI.

Trend Monitoring:

• Keep abreast of social media trends, tools, and best practices to ensure the brand remains a leader in innovation.
• Identify and leverage opportunities on emerging platforms or features.

Requirements:

• Bachelor’s degree in Marketing, Communications, or a related field.
• 3–5 years of experience in social media management or a similar role.
• Proficiency in social media platforms and tools such as Meta Business Suite, Hootsuite, and Buffer.
• Strong writing, editing, and storytelling abilities.
• Familiarity with social media analytics tools like Google Analytics and Sprout Social.
• Understanding of paid social media advertising and targeting strategies.
• Basic graphic design or video editing skills are a plus (e.g., Canva, Adobe Premiere).

Key Attributes:

• Creativity and innovative thinking.
• Strong organizational and time management skills.
• An analytical mindset with a focus on data-driven decision-making.
• Collaborative team player with outstanding communication skills.