• Provide guidance and assist buyers in purchasing property for the right price under the best terms.
• Determine client's needs and financial abilities to propose solutions that suit them.
• Intermediate negotiation processes, consult clients on market conditions, prices, legal requirements, and related matters, ensuring a fair and honest dealing.
• Perform comparative market analysis to estimate properties' value.
• Display and market real property to possible buyers.
• Prepare necessary paperwork (contracts, leases, deeds, closing statements, etc.)
• Maintain and update listings of available properties.
• Develop networks and cooperate with attorneys, mortgage, lenders, and contractors.
• Promote sales through advertisements, open houses, and listing services.
• Remain knowledgeable about real estate markets and best practices.

Skills

• Understanding local property markets, neighborhoods, zoning laws, and pricing trends.
• Awareness of current economic conditions affecting real estate (interest rates, housing demand, etc.).
• Ability to negotiate prices, terms, and conditions effectively for both buyers and sellers.
• Balancing assertiveness with diplomacy.
• Prospecting and lead generation (finding new clients).
• Creating marketing strategies for listings — including online listings, open houses, and advertising.
• Strong understanding of real estate marketing tools (e.g., MLS, social media, SEO for listings).
• Understanding contracts, property laws, fair housing regulations, and disclosure requirements.
• Ensuring all transactions comply with relevant laws and ethical standards.
• Building and maintaining client relationships.
• Listening carefully to clients’ needs and preferences.
• Clear written and verbal communication for explaining complex processes.
• Persuasive presentations and property showings.
• Building relationships with mortgage brokers, appraisers, inspectors, and other agents.
• Managing disputes or tense situations calmly and professionally.
• Handling multiple listings, clients, and administrative tasks efficiently.
• Ensuring all paperwork and contracts are accurate and complete.
• Overcoming obstacles such as financing issues, inspection results, or market fluctuations.
• Using market data to assess property values and investment opportunities.