Role Purpose:
Drive channel/area sales performance by owning targets, distribution, and retail execution, while leading the field team (sales supervisors, representatives, cash vans). The role ensures product availability, visibility, and penetration, expands the customer base, executes trade strategies, and maintains strong retailer/key-client relationships.
Key Accountabilities:
1) Sales Targets & Planning
2) Team Leadership & Field Coaching
3) Market Development & Customer Management
4) Retail Execution & Merchandising
5) Reporting, Analytics & A/R Follow-Up
6) Compliance, Process & Cross-Functional Collaboration
Qualifications:
• Bachelor’s degree in business administration, Marketing, or related field (MBA is a plus).
• Languages: Arabic & English required; French is a plus.
• Strong PC skills (Windows apps; Excel and PowerPoint essential); familiarity with ERP/CRM tools preferred.
Experience
• 3–5 years of FMCG sales experience (including territory/channel leadership and team supervision).
• Proven success in hitting sales targets, improving distribution, and elevating retail execution.
Core Competencies
• Leading & Supervising
• Planning & Organizing
• Analysis & Reporting
• Negotiation & Influencing
• Retail Execution Excellence
• Customer Focus & Issue Resolution
• Adaptability & Pressure Handling
• Collaboration & Cross-Functional Coordination
• Continuous Improvement Mindset