We are seeking a dynamic and results-driven Marketing Manager to join our team in Beirut, Lebanon. The ideal candidate will be responsible for developing and executing innovative marketing strategies that enhance brand awareness, drive customer engagement, and increase sales. This role requires a deep understanding of market trends, customer behavior, and competitive landscape to effectively position our products and services. The Marketing Manager will collaborate with cross-functional teams, including sales, product development, and customer service, to ensure cohesive branding and messaging across all channels.

Responsibilities:

1. Develop and implement comprehensive marketing plans to achieve business objectives and drive growth.
2. Conduct market research and analysis to identify trends, customer needs, and competitive positioning.
3. Oversee the creation of marketing materials, including brochures, digital content, and advertisements.
4. Manage and optimize digital marketing campaigns across various platforms, including social media, email, and search engines.
5. Collaborate with the sales team to align marketing strategies with sales goals and enhance lead generation efforts.
6. Monitor and report on the effectiveness of marketing campaigns, adjusting strategies based on performance metrics.
7. Lead brand management initiatives to ensure consistency in messaging and visual identity.
8. Develop and manage the marketing budget, ensuring efficient allocation of resources.
9. Coordinate public relations efforts to enhance brand reputation and visibility in the market.
10. Foster relationships with external partners, vendors, and media to support marketing initiatives.

Preferred Candidate:

1. Proven experience in marketing management, preferably in a similar industry or sector.
2. Strong analytical skills with the ability to interpret data and make data-driven decisions.
3. Excellent communication and interpersonal skills, capable of working collaboratively with diverse teams.
4. Creative thinker with a passion for developing innovative marketing solutions.
5. Ability to thrive in a fast-paced environment and manage multiple projects simultaneously.
6. Strong leadership skills with experience in managing and mentoring a team.
7. Proficiency in digital marketing tools and platforms, including Google Analytics, SEO, and social media advertising.
8. Knowledge of branding principles and experience in executing brand strategies.
9. Fluent in English; proficiency in Arabic is a plus.
10. Strong organizational skills and attention to detail.

Skills

• Digital Marketing: Proficiency in digital marketing strategies, including SEO, PPC, and social media marketing, to effectively reach target audiences and maximize online presence.
• Analytical Skills: Ability to analyze market data and campaign performance metrics to inform strategic decisions and optimize marketing efforts.
• Creative Thinking: Strong creativity to develop innovative marketing campaigns that resonate with customers and differentiate the brand from competitors.
• Project Management: Excellent project management skills to oversee multiple marketing initiatives, ensuring timely execution and adherence to budgets.
• Communication Skills: Exceptional verbal and written communication skills for crafting compelling marketing messages and collaborating with team members and stakeholders.