Job Summary
The Growth Manager is responsible for driving the club’s overall growth by leading our Marketing, Sales, and Retention functions. This role ensures a consistent brand message, increases membership acquisition, improves conversion rates, and sustains long-term member engagement. The Growth Manager acts as a strategic leader who works cross-departmentally to scale revenue, expand brand presence, and strengthen customer loyalty.

I. Duties and Responsibilities
1. Marketing & Brand Strategy
• Develop and execute a data-driven marketing strategy aligned with the club’s business goals.
• Establish and refine the brand message across all channels to ensure consistency and impact.
• Conduct ongoing market studies, competitive analysis, and customer segmentation to identify opportunities for growth.
• Research and evaluate pricing plans and market positioning for products, services, and memberships.
• Build and maintain a quarterly marketing calendar that outlines campaigns, promotions, and seasonal initiatives.
• Identify new acquisition channels (influencers, partnerships, community activations).
2. Social Media & Content Oversight
• Translate marketing strategies into effective social media plans.
• Oversee content production by coordinating editors, designers, videographers, and ad specialists.
• Approve and supervise creative assets, ensuring quality and brand alignment.
• Oversee ad campaigns, ensuring strong ROAS and optimized targeting.
• Track social media performance and adjust strategies accordingly.
3. Sales Leadership & Conversion Optimization
• Lead, guide, and support the membership consultant in achieving monthly and quarterly targets.
• Improve lead generation through digital campaigns, events, partnerships, and optimized funnels.
• Oversee the sales pipeline system to ensure leads are tracked, followed up, and converted effectively.
• Analyze conversion rates and implement strategies to improve closing performance.
• Handle B2B sales.
• Train membership consultant on scripts, objections handling, upselling, and follow-up best practices.
• Design and evaluate sales promotions and limited-time offers.
4. Retention & Member Experience
• Develop retention strategies that enhance member satisfaction.
• Monitor and improve key retention metrics (freeze rate, cancellation rate, usage frequency).
• Coordinate with Operations and Fitness departments to improve the member journey.
• Manage loyalty programs, referral programs, and membership engagement campaigns.
• Oversee members concerns that impact retention, escalating operational issues when needed.
5. Reporting & Analysis
• Build weekly, monthly, and quarterly growth reports.
• Track KPIs for marketing performance, lead generation, sales conversions, and retention.
• Use data insights to propose improvements and forecast growth trends.
• Present insights and recommendations to senior management.
II. Required Competencies
• Leadership: Ability to guide, inspire, and motivate fitness staff through strong example and effective coaching.
• Customer Centricity: Focus on delivering exceptional results and experiences for members.
• Technical Fitness Expertise: Strong background in exercise science, program design, and safe training practices.
• Communication and Problem Solving: Ability to clearly convey information and resolve issues effectively.
• Teamwork: Collaborate across departments to support member engagement and club initiatives.
• Accountability: Ensure clear performance standards, responsibility, and follow-through across the team.
• Strategic Thinking: Develop long-term fitness initiatives that align with the club’s mission and goals.
• Adaptability and Innovation: Stay ahead of fitness trends and adapt programs to meet evolving member needs