• You will create and manage monthly social media content calendars aligned with the brand’s objectives and tone of voice.
• You will produce engaging content, including reels, stories, photos, videos, and graphics, for all social media platforms.
• You will write compelling captions and ensure content is consistent with the brand identity.
• You will implement social media strategies to grow online communities and increase engagement across all platforms.
• You will monitor social media performance, analyze key metrics, and prepare monthly performance reports with recommendations for improvement.
• You will stay up to date with digital trends, social media best practices, and emerging content formats to keep the brand relevant.
• You will coordinate with the Customer Service team to manage online reviews and maintain positive customer engagement.
• You will collaborate with internal teams to update website and mobile app content as needed.
• You will organize and execute content creation sessions and photoshoots in coordination with the creative team.
• You will conduct market research and provide insights to support marketing campaigns, promotional activities, and local store marketing initiatives