Role Purpose

Drive sales growth by developing and managing relationships with customers, ensuring strong distribution, visibility, and volume for the company’s portfolio.

Key Responsibilities
Sales & Account Management
Prospect and onboard new retail clients.
Manage a portfolio of active accounts and grow volume per outlet.
Execute regular outlet visits (call cycle) and ensure proper coverage.
Negotiate listings, prices, promotions, and visibility.
Business Development
Identify new opportunities.
Propose bundles, and promotions
Build strong relationships with owners.
Execution & Merchandising
Ensure correct product placement, stock availability, and POS visibility.
Coordinate with delivery and warehouse for smooth order fulfillment.
Monitor competitor activity and pricing in the market.
Reporting & KPI Tracking
Achieve monthly sales targets (volume, value, distribution).
Report daily visits, orders, pipeline, and collection status.
Provide market feedback on pricing, trends, and customer needs.
Key KPIs
Monthly sales volume & revenue
Number of active outlets
New account openings
Strike rate (visits vs. orders)
Collection / DSO
Distribution of priority SKUs
Profile & Skills
3 to 5 years experience FMCG sales.
Excellent negotiation and relationship-building skills.
Self-driven, field-oriented, target-focused.
Valid driving license