Key Responsibilities
Develop and implement sales strategies, business plans, sales forecasts, and budgets aligned with company objectives.
Achieve monthly, quarterly, and annual sales, revenue, profitability, and market share targets.
Identify and develop new business opportunities, customers, territories, and distribution channels.
Manage and strengthen relationships with distributors, wholesalers, retailers, modern trade accounts, and key customers.
Lead, coach, motivate, and evaluate the performance of the sales team while setting clear objectives and development plans.
Monitor sales performance, market trends, competitor activities, customer needs, and commercial opportunities, implementing corrective actions when required.
Negotiate commercial agreements, pricing, promotional activities, and customer contracts while ensuring profitability.
Ensure effective territory management, route planning, product availability, merchandising standards, and execution of trade marketing initiatives.
Coordinate with Marketing, Supply Chain, Production, Customer Service, and Finance to ensure accurate forecasting, product availability, timely deliveries, efficient collections, and customer satisfaction.
Manage sales budgets, trade spending, customer credit, collections, and overall commercial performance.
Analyze sales reports, forecasts, profitability, distributor performance, customer performance, and market intelligence to support strategic decision-making.
Ensure compliance with company policies, commercial procedures, pricing guidelines, ethical business practices, and all applicable legal and regulatory requirements.
Drive continuous improvement initiatives to enhance sales effectiveness, operational efficiency, customer satisfaction, and overall business growth.

Qualifications
Bachelor's Degree in Business Administration, Marketing, Sales, Commerce, or a related field.
6–10 years of experience in FMCG sales, including at least 3–5 years in a Sales Manager or similar leadership role.
Proven experience managing distributors, key accounts, and multi-channel sales operations