About the Role

We are looking for a creative and trend-focused Social Media Specialist to manage social media accounts for our clients. We are looking for someone who understands what makes people stop scrolling, watch, engage, share, and follow . This is not simply a content scheduling role. You will be responsible for developing social media strategies, creating engaging content concepts, identifying trends, and managing multiple client accounts.

Key Responsibilities

• Manage multiple client social media accounts across platforms such as Instagram, TikTok, Facebook, and others.
• Develop social media strategies based on each client's brand, audience, and objectives.
• Create monthly content calendars and content plans.
• Develop creative concepts for Reels, TikToks, Stories, posts, and other formats.
• Identify viral trends and adapt them creatively to different brands.
• Write engaging captions, hooks, and content concepts.
• Research competitors, trends, audiences, and relevant topics.
• Coordinate with designers, video editors, photographers, and other team members when required.
• Monitor social media performance and engagement.
• Analyze content performance and recommend improvements.
• Stay up to date with changes in social media algorithms, trends, and platform features.
• Develop content designed to increase reach, engagement, followers, and brand awareness.
• Communicate with clients regarding content requirements, feedback, and approvals.

Desired Candidate Profile

• Previous experience managing social media accounts for clients is required .
• Previous experience working in a digital marketing, advertising, or social media agency is highly preferred .
• Strong understanding of Instagram, TikTok, Facebook, and short-form video content.
• Strong creative thinking and ability to generate original content ideas.
• Excellent understanding of social media trends and viral content.
• Strong copywriting and caption-writing skills.
• Understanding of social media analytics and performance metrics.
• Ability to manage multiple client accounts simultaneously.
• Strong communication and organizational skills.
• Excellent English communication skills.
• A strong portfolio or examples of previous work are highly preferred.

We want someone who doesn't simply ask: "What should we post today?" We want someone who thinks: "What would make someone stop scrolling and share this?" If you are constantly watching trends, analyzing content performance, and coming up with new ideas, we'd love to hear from you.