About Reach Mena

We are a leading marketing solutions company specializing in travel and tourism. As a premium media solutions company, we help international media agency clients deliver successful campaigns for advertisers.

Reach MENA specializes in providing premium brand advertising services to international media agency clients, with whom relationships have been strengthened over more than a decade.

Based in Dubai, RMENA actively works on some of the most prestigious projects in the region. Our products and services enable end clients/advertisers to reach the right audience, enhance visibility and conversion, and ultimately achieve the highest possible advertising return on investment (ROI).

The company has exclusive strategic partnerships with global publishers, international out-of-home (OOH) companies, and the largest travel IT infrastructure player in the world. This provides management with access to a vast amount of data on approximately 90% of global travellers, offering valuable real-time information and insights essential to our customers.

ReachMENA’s primary sector is travel and tourism, but the business is growing into several sectors including retail, automotive, financial services, FMCG, and real estate.

JOB DESCRIPTION: STRATEGY- Associate Manager/ Manager

LOCATION- Dubai

As a Strategist, you will play a critical role in driving the strategic direction and overseeing key initiatives for key travel clients. Your expertise will be essential in shaping innovative strategies that align with the client's business objectives, ensuring impactful campaigns that resonate with target audiences. Collaborating closely with cross-functional teams, you will translate client briefs into actionable strategies that drive measurable success and uphold the agency's reputation for excellence.

Job Responsibilities.

Strategic Planning: Contribute to strategic planning efforts for several global travel accounts. Utilize market research, consumer insights, and analysis to inform and guide campaign strategies.

Media Strategies: Assist in developing comprehensive media strategies that align closely with the client's objectives and brand positioning, ensuring consistency and effectiveness across all touchpoints.

Data-Driven Insights: Harness data-driven insights to optimize campaign performance. Continuously refine strategies to maximize ROI and drive long-term brand growth.

Foster Collaboration: Promote collaboration and knowledge-sharing across the board. Contribute to a culture of innovation, excellence, and continuous improvement.

Qualifications and Requirements :

• Educational Background: Bachelor’s degree in marketing, Advertising, Media, or a related field.
• Professional Experience: Proven track record of success in strategic planning within the advertising or marketing industry, travel clients is a preference.
• Analytical Skills: Strong analytical abilities to distil complex data into actionable insights and strategic recommendations.
• Communication Skills: Excellent communication and presentation skills. Ability to clearly and persuasively articulate ideas to internal teams and clients.

Experience :

4-6 years of experience in a media/creative agency set upTechnical Proficiency: Proficiency in industry tools and platforms for market research, data analysis, and campaign measurement.

Why join us?

If you are a strategic thinker with a passion for driving impactful campaigns and fostering innovation, we invite you to join our team and help shape the future of the growing travel industry.

As part of the Reach MENA team, you will work in a highly motivated environment with flat hierarchies and short decision-making processes. You will have the freedom to contribute your ideas and to implement them. We offer you:

“State-of-the-art” technologies

Collaborative work culture

Growth Opportunities

An open, communicative, and dynamic start-up culture