About Us:

Basma.com is a fast-growing healthtech platform revolutionizing smiles across the GCC region through innovative aligner technology. Partnering with trusted dental clinics, we offer accessible, high-quality treatments that transform lives. We’re seeking a proactive and results-driven Offline Marketing Specialist to lead the execution of impactful offline marketing strategies.

Job Description:

As an Offline Marketing Specialist at Basma, you will be responsible for planning, executing, and optimizing offline campaigns to enhance brand visibility, strengthen clinic partnerships, and drive customer acquisition. This role requires creativity, strong project management skills, and an in-depth understanding of offline marketing channels.

Key Responsibilities:

1. Strategy Execution:

• Implement and manage offline marketing campaigns, including outdoor advertising, events, and clinic activations.

• Develop and distribute branded materials for partner clinics (brochures, posters, banners, and displays).

• Drive the execution of Smile Days and other customer-centric events to promote Basma’s aligners.

2. Event Coordination:

• Plan and oversee community engagement initiatives such as health fairs, corporate wellness programs, and dental expos.

• Represent Basma at offline events, showcasing our offerings to clinics, customers, and industry professionals.

3. Partnership Development:

• Collaborate with partner clinics to create co-branded campaigns and provide support for their in-office promotions.

• Build and maintain relationships with retail outlets, pharmacies, and fitness centers for promotional opportunities.

• Develop collaborations with local influencers, dentists, and community leaders to boost offline visibility.

4. Advertising Campaigns:

• Manage outdoor advertising initiatives, including billboards, transit ads, and point-of-sale marketing displays.

• Coordinate with designers and external vendors to ensure timely delivery of marketing materials.

5. Performance Tracking and Reporting:

• Monitor and analyze the performance of offline campaigns, ensuring alignment with business objectives.

• Prepare regular reports and provide actionable insights to optimize offline marketing efforts.

Qualifications and Requirements:

• Bachelor’s degree in Marketing, Business, or a related field.

• 6+ years of proven experience in offline marketing, event management, or partnership development.

• Exceptional project management and organizational skills.

• Strong communication and relationship-building abilities to work effectively with partners and stakeholders.

• Creative mindset with the ability to deliver innovative offline campaigns.

• Experience in the GCC market is highly desirable.

• Proficiency in tracking and reporting campaign performance metrics.

What We Offer:

• Join a dynamic and innovative team revolutionizing oral health in the GCC.

• Work on impactful projects that directly contribute to Basma’s growth and success.

• A collaborative and entrepreneurial work environment.

• Competitive salary and benefits package.

How to Apply:

If you’re passionate about creating unforgettable offline marketing experiences and driving meaningful results, we’d love to hear from you!

Send your CV and a cover letter detailing your experience and why you’re excited to join Basma.com to [Click to show email].