We're looking for a Marketing Executive to coordinate with the Zeal marketing team at Forward MENA across day-to-day marketing and communications activities, helping execute campaigns, manage channels, and support the pipeline that turns awareness into enrollments.

This is a hands-on role for someone who can work across content, digital campaigns, social media, reporting, and coordination with internal teams, agencies, and external partners. The ideal candidate is organized, proactive, comfortable working with data, and able to take ownership of projects from planning through execution.

Responsibilities:

• Support the implementation of Forward MENA's marketing and communications strategy in coordination with the Zeal team, covering both organic and paid channels.
• Maintain and manage the annual content calendar across relevant channels.
• Support the development and execution of content aligned with Forward MENA's brand voice and objectives.
• Manage Forward MENA's digital presence across Instagram, LinkedIn, the website, and other relevant channels.
• Monitor and manage social media inboxes, comments, and messages, ensuring timely and appropriate responses and escalation when needed.
• Support the full funnel from awareness to enrollment and retention, tracking key KPIs such as leads, cost per lead/acquisition, and conversion.
• Monitor campaign and funnel performance and identify opportunities for improvement.
• Support the execution and optimization of paid social and digital campaigns, working with the media agency and internal teams where relevant.
• Assist with testing audiences, creative, messaging, and offers, and help identify what is performing best.
• Coordinate with the creative agency and internal stakeholders to ensure content and assets are delivered according to the calendar.
• Review and coordinate creative assets to ensure they are aligned with brand and campaign requirements.
• Maintain regular reporting and dashboards covering acquisition, funnel, and channel performance.
• Contribute to weekly and monthly performance reviews and translate findings into recommendations and next steps.
• Use program and cohort data to support audience targeting and campaign optimization.
• Coordinate communications and reporting requirements with multiple donors and funding partners, ensuring deadlines, deliverables, and follow-ups are properly managed.
• Support the team in preparing donor-related updates, marketing materials, campaign information, and other requested reporting.
• Coordinate with internal teams, agencies, partners, and other stakeholders to ensure marketing activities are delivered smoothly and on time.

Tools You'll Use:

• Advertising: Meta Ads Manager and other ad platforms
• Analytics & BI: Power BI or comparable tools; web and social analytics
• Forms & data: Google Forms, Google Workspace
• Social: LinkedIn, Instagram, and others
• Web & content: Website CMS, Linktree, and similar tools

Desired Candidate Profile

Qualifications

• 3 5 years of experience in marketing, communications, digital marketing, or a related field.
• Experience managing and executing multi-channel marketing activities.
• Practical experience with social media platforms, content planning, and digital campaigns.
• Experience supporting or managing paid social/digital campaigns and understanding key metrics such as CPL, CPA, conversion, and ROAS.
• Hands-on ability to work with advertising platforms such as Meta Ads Manager.
• Experience managing content calendars and coordinating content production.
• Strong organizational and project-management skills, with the ability to manage multiple priorities and deadlines.
• Strong analytical skills and comfort working with dashboards and campaign performance data.
• Excellent written and verbal communication skills.
• Ability to coordinate effectively with external agencies and internal stakeholders.
• Ability to manage multiple donor and partner relationships, follow up on requirements, and ensure deliverables are completed on time.
• Proactive, detail-oriented, and comfortable working in a fast-paced environment.

Skills:

• Experience in education, career development, training, or another enrollment-driven sector.
• Experience building Power BI or comparable performance dashboards.
• CRM and marketing automation / lead-nurture familiarity.
• Conversion-rate optimization experience.
• Experience working with donors, development partners, or funded programs.
• Familiarity with donor reporting and partner communications.
• Enough creative literacy to brief and review design and video content with precision.