A well-established hospitality group in Beirut is looking for an experienced, commercially driven Marketing Manager to lead the marketing strategy, customer growth, and commercial performance of a diverse portfolio of restaurant and hospitality concepts.
With multiple brands spanning different concepts and cuisines, this is an exciting opportunity for a hands-on marketing leader who can build strong brands while directly contributing to sales, customer acquisition, and revenue growth.

Key Responsibilities:

• Develop and execute the overall marketing strategy across a portfolio of hospitality and restaurant brands, ensuring each concept has a clear positioning, target audience, and differentiated identity.
• Translate business objectives into commercial marketing plans that increase footfall, reservations, average spend, delivery orders, customer acquisition, retention, and overall revenue.
• Develop creative and commercially effective promotions, offers, and customer acquisition initiatives based on seasonality, customer behavior, business needs, and market opportunities.
• Own the annual marketing calendar, covering campaigns, seasonal activations, menu launches, outlet openings, events, special occasions, partnerships, promotions, and other revenue-driving initiatives.
• Identify new opportunities to attract and retain customers, including loyalty initiatives, CRM campaigns, partnerships, corporate offers, events, experiences, and targeted customer activations.
• Develop and manage digital and social media strategies, ensuring content and campaigns are aligned with each brand s positioning and commercial objectives.
• Manage relationships with creative, digital, social media, influencer, PR, photography, and other external agencies and suppliers, ensuring quality, value, and timely delivery.
• Lead influencer and partnership strategies to increase brand awareness, customer engagement, and measurable traffic to outlets and digital channels.
• Work closely with Operations, Sales, and Senior Management to ensure marketing initiatives are commercially viable, operationally executable, and delivered effectively.
• Use sales data, customer behavior, campaign performance, digital analytics, CRM data, delivery performance, customer reviews, and market trends to identify opportunities and continuously improve marketing performance.
• Establish and track key marketing KPIs, including revenue impact, customer acquisition, campaign ROI, footfall, reservations, repeat visits, delivery orders, engagement, and customer retention.
• Monitor competitors, market trends, and customer preferences to identify new concepts, promotions, experiences, and revenue opportunities.
• Manage the marketing budget effectively, ensuring resources are allocated to initiatives that deliver measurable commercial value.
• Support new restaurant openings and brand launches, from go-to-market strategy and pre-opening campaigns to launch activations and post-launch performance tracking.

What We re Looking For:

• Proven experience as a Marketing Manager or similar senior marketing role, preferably within hospitality, F&B, restaurants, hotels, lifestyle, or consumer brands.
• Strong understanding of restaurant/F&B marketing and customer acquisition, with a proven ability to connect marketing activity to sales and revenue.
• Demonstrated experience managing multiple brands or concepts, ideally across different cuisines, target audiences, or market segments.
• Strong knowledge of digital marketing, social media, CRM, customer loyalty, paid media, influencer marketing, promotions, and campaign management.
• A creative thinker who can continuously develop fresh promotional ideas, customer experiences, partnerships, and campaigns that drive traffic and sales.
• Strong analytical and commercial mindset, with the ability to use data to make decisions and measure ROI and business impact.
• Experience managing agencies, influencers, creative partners, and external suppliers.
• Strong leadership, communication, negotiation, and project management skills.
• Ability to work in a fast-paced, hands-on hospitality environment and manage multiple brands, campaigns, and priorities simultaneously.
• Strong knowledge of the Lebanese hospitality and consumer market is highly desirable.
• Excellent English communication skills.

What Success Looks Like:

The successful candidate will be expected to go beyond brand awareness and deliver measurable business growth.

Success in this role means:

• More customers visiting our restaurants.
• Increased reservations and delivery orders.
• Stronger customer retention and repeat visits.
• More effective and profitable promotions.
• Stronger brand positioning across our different concepts.
• Marketing campaigns that deliver measurable ROI.
• New ideas that continuously create opportunities for sales and revenue growth.

Desired Candidate Profile

• Proven experience as a Marketing Manager or similar senior marketing role, preferably within hospitality, F&B, restaurants, hotels, lifestyle, or consumer brands.
• Strong understanding of restaurant/F&B marketing and customer acquisition, with a proven ability to connect marketing activity to sales and revenue.
• Demonstrated experience managing multiple brands or concepts, ideally across different cuisines, target audiences, or market segments.
• Strong knowledge of digital marketing, social media, CRM, customer loyalty, paid media, influencer marketing, promotions, and campaign management.
• A creative thinker who can continuously develop fresh promotional ideas, customer experiences, partnerships, and campaigns that drive traffic and sales.
• Strong analytical and commercial mindset, with the ability to use data to make decisions and measure ROI and business impact.
• Experience managing agencies, influencers, creative partners, and external suppliers.
• Strong leadership, communication, negotiation, and project management skills.
• Ability to work in a fast-paced, hands-on hospitality environment and manage multiple brands, campaigns, and priorities simultaneously.
• Strong knowledge of the Lebanese hospitality and consumer market is highly desirable.
• Excellent English communication skills.