Job description

Mazco is looking for a creative, hands-on Social Media Specialist to take full ownership of our brand's social media presence — from concept to execution.

What you'll do:

• Develop creative social media concepts, campaigns, and seasonal initiatives that reflect our brand and business priorities
• Translate business updates, launches, and day-to-day developments into engaging content
• Plan and manage the content calendar across formats — stories, carousels, reels, and short-form video
• Create a significant share of content in-house (design, filming, editing), while sourcing and briefing external talent (photographers, videographers, freelancers, agencies) when needed
• Coordinate closely with internal teams to stay ahead of opportunities
• Manage publishing, scheduling, community engagement, and performance tracking
• Ensure every piece of content aligns with our brand identity, tone, and visual direction

Skills

• 3–5 years of experience in social media, digital content, or brand communication — ideally with a consumer-facing brand (beauty, FMCG, lifestyle, or retail)
• Strong creative and strategic thinking, paired with hands-on content creation skills
• Solid graphic design and video editing skills (reels/short-form a must)
• Comfortable filming content on a phone or basic equipment
• Excellent writing skills — captions, scripts, briefs
• Strong project management and supplier coordination skills
• A proactive mindset — someone who spots opportunities rather than waits for a brief
• Fluency in Arabic and English