Job description

OB PURPOSE

The Consumer Programs Manager supports SFP business growth by leading project management, consumer programs, and portfolio strategy and deployment. The role focuses on acquisition and retention and works closely with SFP, Digital, Marketing, Consumer Experience, Analytics and Commercial Operations teams to deliver high-quality omnichannel initiatives.

KEY RESPONSIBILITIES

SFP Project Management

• Design omnichannel strategies and deployment plans for key SFP projects.

• Align cross-functional teams on objectives, deliverables, timelines and expected outcomes.

• Coordinate business readiness and execution across relevant functions.

• Define project KPIs and partner with Analytics teams to establish accurate reporting.

• Monitor performance after launch, identify risks and opportunities, and recommend improvements.

SFP Portfolio Strategy

• Support the development of the market’s long-range SFP portfolio strategy.

• Use market trends, research, consumer insights and analytics to identify acquisition and retention opportunities.

• Develop portfolio plans covering product assortment and pricing.

• Collaborate with Cluster, Regional and Central teams to build business cases and secure approvals.

• Ensure commercial readiness for portfolio initiatives and track performance across retail, trade and wholesale channels.

• Lead multi-tier portfolio expansion and assortment planning.

• Contribute to volume and performance forecasts to support product availability and manage inventory risk.

SFP Consumer Programs

• Contribute to commercial programs from idea generation through deployment and performance monitoring.

• Ensure programs address key acquisition and retention priorities.

• Define channels, consumer journey stages and KPIs with project owners.

• Adapt Global and Regional programs to local consumer needs, market conditions and regulatory requirements.

• Coordinate Consumer Experience, Marketing, Digital and Commercial Operations teams to ensure effective execution.

SFP KPIs, Research and Insights

• Maintain strong ownership of fundamental SFP KPIs, including user metrics, volumes, acquisition and retention performance.

• Translate data and consumer insights into clear business actions.

• Act as the category contact for market research and insights.

• Work with Market Insights teams to ensure relevant, timely and high-quality information.

• Identify insight gaps and recommend research initiatives to support strategy development.

Integrity and Compliance

• Ensure activities comply with applicable laws, PMI policies, Principles and Practices, Marketing Code, Code of Conduct and relevant safety requirements.

• Promote responsible business practices and report safety or compliance concerns appropriately.

QUALIFICATIONS

• Minimum five years of relevant experience, preferably in a multinational FMCG company or agency.

• Experience in Marketing, Sales, Consumer Programs, Portfolio Management or a related commercial function.

• Proven ability to manage end-to-end projects and multiple priorities in a dynamic environment.

• Strong analytical, problem-solving and organizational skills.

• Strong stakeholder management, collaboration and influencing capabilities.

• Consumer-centric, proactive and results-oriented mindset.

• Excellent written and verbal communication skills.

• English proficiency is required.