MAIN DUTIES AND RESPONSIBILITIES

Marketing Strategy & Planning

Develop and execute annual and quarterly marketing plans aligned with business objectives and sales targets.

Research market trends, customer needs, and competitor activities to identify growth opportunities.

Plan campaigns for product launches, seasonal promotions, offers, and bundles in coordination with sales and product teams.

Define marketing objectives, campaign schedules, budgets, and measurable performance indicators.

Team Leadership & Coordination

Lead and the marketing team, including content creators, graphic designers, and external agencies.

Assign responsibilities, establish priorities, and monitor work quality and deadlines.

Coach team members and identify training and development needs.

Conduct regular meetings with sales, CRM, and branch managers to review campaign results, customer feedback, and upcoming opportunities.

Content Creation & Brand Management

Oversee content creation for social media, websites, newsletters, and promotional materials.

Review and approve marketing copy, designs, videos, and campaign materials to ensure accuracy and brand consistency.

Manage the company s digital presence across Facebook, Instagram, LinkedIn, YouTube, and other relevant platforms.

Direct photo and video shoots for products, campaigns, events, and brand storytelling.

Ensure consistent branding across stores, websites, exhibitions, and customer communications.

Digital Marketing & Lead Generation

Oversee paid advertising campaigns across Google Ads, Meta Ads, and other relevant platforms.

Supervise SEO, website content, email marketing, and social media activities.

Coordinate with CRM and sales teams to track leads from initial inquiry through conversion.

Analyze campaign performance and optimize targeting, messaging, creative content, and spending.

Maintain accurate and organized marketing contact databases.

Budget Management & Performance Reporting

Prepare and manage the marketing budget, allocating spending according to business priorities and campaign results.

Track advertising spend, cost per lead, customer acquisition cost, conversion rates, and return on advertising spend.

Evaluate sales generated through paid and organic marketing activities.

Present regular performance reports to management, highlighting results, challenges, and recommended actions.

Manage relationships with agencies, freelancers, media partners, and marketing suppliers.

Events & Promotional Activities

Plan and oversee exhibitions, product launches, promotional events, and supplier marketing activities.

Coordinate event materials, branding, content coverage, and lead collection.

Work with sales and CRM teams to ensure timely follow-up on event leads.

Ensure promotional materials and product information remain accurate and up to date across branches and websites.

Desired Candidate Profile

Bachelor s degree in Marketing, Business Administration, Communications, or a related field.

At least five years of marketing experience, including two years in a supervisory or managerial role.

Experience in technology retail, consumer electronics, security systems, or renewable energy is preferred.

Proven ability to develop marketing strategies, manage budgets, and deliver measurable results.

Strong knowledge of digital advertising, SEO, SEM, email marketing, social media, and analytics tools.

Experience using CRM data to evaluate lead quality, conversions, and marketing contribution to sales.

Strong leadership, project management, and organizational skills.

Creative thinking combined with strong analytical and decision-making abilities.

Excellent written and verbal communication skills in Arabic and English.

Ability to manage multiple brands, campaigns, and priorities while meeting deadlines.