About Université La Sagesse

Université La Sagesse, Lebanon's first national institution for higher education, stands as a beacon of academic excellence and cultural heritage. Rooted in the Maronite Archdiocese of Beirut, it offers a diverse range of degrees across multiple faculties, including Law, Engineering, Business, and Health, among others.
With a commitment to international academic standards, Université La Sagesse not only provides top-tier education but also fosters a vibrant environment of pluralism and cultural diversity. Our mission is to cultivate a dynamic community that embraces global perspectives while staying deeply connected to the values of freedom, justice, and social responsibility.
As a forward-thinking institution, we aim to be a hub for innovative research and entrepreneurial spirit, equipping our students—Les Sagessiennes and Les Sagessiens—with the tools to thrive in the modern job market. Through a commitment to excellence, transparency, and ethical conduct, Université La Sagesse is dedicated to shaping the leaders of tomorrow, prepared to drive progress and innovation in Lebanon and beyond.


Key Responsibilities

Strategic Planning and Analysis:
• Analyse key communication and marketing performance metrics, conduct market research, and forecast trends in the higher education sector.
• Conduct competitor analyses and evaluate campaign results to formulate actionable insights that align with the university's mission and values.
• Develop and adapt marketing strategies tailored to diverse target audiences, including prospective students, parents, and academic partners.

Marketing Management:
• Implement comprehensive marketing plans for academic programs, events, and university initiatives.
• Enhance outreach efforts to promote the university's unique offerings, ensuring the successful launch and promotion of programs and events.
• Equip the admissions teams with necessary marketing tools and materials to attract top-tier students.
• Identify new opportunities for growth and create actionable plans for continuous improvement in marketing and communications.
• Oversee the annual marketing budget, ensuring efficient and effective use of resources.

Brand Management:
• Develop and maintain a compelling narrative for Université La Sagesse, reinforcing its identity as a leading institution for higher education in Lebanon.
• Advise on the development of the university's corporate brand and its impact on enrolment, partnerships, and community engagement.

Communications:
• Manage and scale up communications across all channels, including media, press, public relations, and digital platforms.
• Present the university’s programs and achievements to the public, expanding its network and developing effective communication tools.
• Enhance the university's online presence and engagement through strategic use of social media and other digital platforms.

Training and Development:
• Create training materials for internal teams, including faculty and staff, to ensure consistent messaging and brand alignment.
• Develop guidelines and best practices for communication and marketing efforts across the university.

Team Management:
• Collaborate with and supervise designers, content creators, and other stakeholders on marketing and communications projects.
• Coordinate and oversee the progress of all marketing initiatives, ensuring alignment with the university’s strategic goals.


Profile Requirements
• Education: Master’s degree in Marketing, Communications, or a related field.
• Experience: A minimum of 5 years in a senior-level role with extensive experience in corporate social responsibility, preferably within the higher education sector or a closely related field.
• Language Proficiency: Fluent in English, French and Arabic.
• Skills:
o Strong experience in implementing targeted marketing strategies within an academic or institutional context.
o Passionate about higher education and committed to promoting the university’s values and mission.
o Proven ability to deliver results and adapt to the dynamic needs of the educational environment.
o Excellent networking and persuasive skills, with a track record of building and maintaining relationships with key stakeholders.
o Exceptional written and oral communication skills.
o Energetic, visionary, and capable of driving change and innovation.

Preferred Skills and Experience: Higher Education Marketing, Digital Communications, Brand Management, Strategic Planning.

Application Deadline: August 25, 2024

Submission Instructions: Interested candidates should submit a detailed curriculum vitae to [Click to show email], with the job title " Communication & Marketing Director " mentioned in the subject line of the email