Franchisee Marketing Representatives are marketers who will assist the franchisee’s marketing department, team, and agency. They will guide and advise them in their marketing plans and initiatives, ensure the brand is being followed correctly, and carry out global campaigns. The Franchisee Marketing Representative should thoroughly understand the changing markets and the marketing tools to help the brand grow and continue gaining market share.

Franchisee Marketing Representatives are the franchisor’s direct link to the franchisee’s marketing team and agency.

The function of the Franchisee Marketing Representative is to help manage all franchisee marketing initiatives and regularly do the following:

·        Guide the franchisee’s marketing team, to create and manage effective marketing campaigns across various channels, including digital advertising, social media, email marketing, print media, and events.

·        Strengthen the brand's positioning in the local market to grow its market share. 

·        Oversee the development of engaging content for local marketing materials, such as websites, brochures, advertisements, and social media platforms.

·        Monitor and analyze the different market’s campaign performance, tracking key metrics and providing regular reports to management, making data-driven recommendations for optimization.

·        Assist the marketing teams in allocating the marketing budget effectively, ensuring cost efficiency and maximizing return on investment (ROI).

·        Stay updated with industry trends, emerging technologies, and best practices in marketing and F&B, applying relevant knowledge to drive innovation and competitive advantage.

·        Help markets analyze market research and consumer insights and trends to effectively identify target audiences, market opportunities, and competitive positioning.

·        Assure the brand's communication and initiatives are in line with the global brand positioning strategy.

·        Assist the market in executing all global initiatives.

Reports:

·        Monthly market review

·        Quarterly summary review per market

·        Campaigns' performance reports (campaign by campaign)