Job Summary:The Marketing Specialist will be responsible for developing, executing, and monitoring marketing campaigns across various channels. The ideal candidate is a creative thinker with strong analytical skills who can manage multiple projects simultaneously and deliver measurable results. This role requires a blend of strategic thinking and hands-on execution to support our business objectives.
Key Responsibilities:- Campaign Management: Plan, execute, and oversee marketing campaigns, including email, social media, and digital advertising.
- Content Creation: Develop compelling content for marketing materials, including blog posts, social media updates, newsletters, and website copy.
- Market Research: Conduct market research to identify trends, customer preferences, and competitive analysis to inform marketing strategies.
- Analytics & Reporting: Track, analyze, and report on the performance of marketing campaigns, using data to optimize future efforts.
- SEO & SEM: Optimize website content for search engines (SEO) and manage paid search campaigns (SEM) to drive traffic and conversions.
- Social Media Management: Manage social media channels, creating and curating engaging content that aligns with brand messaging.
- Collaboration: Work closely with the sales, design, and 3D graphics teams to ensure cohesive branding and messaging across all platforms.
- Event Coordination: Assist in planning and executing marketing events, trade shows, and webinars.
- Budget Management: Manage marketing budgets, ensuring efficient allocation of resources to maximize ROI.