About Us: FREEDOM PSP is a leading Payment Service Provider dedicated to delivering exceptional service and innovative payment solutions to our clients. We pride ourselves on our customer-centric approach and our ability to achieve outstanding results in the payment processing industry.
Key Responsibilities:
- Collaborate closely with cross-functional teams, including product management, engineering, and business development, to define product requirements and drive product roadmap execution.
- Lead the design and development of blockchain products, from concept to launch, ensuring they align with business goals, user needs, and industry standards.
- Conduct user research, usability testing, and analysis to gather insights and inform product design decisions, focusing on improving user experience and conversion rates.
- Serve as a subject matter expert on blockchain products and market trends, providing insights and recommendations to internal stakeholders and external partners.
Drive product launches, working closely with the marketing and sales teams to develop go-to-market plans, messaging, and collateral.
- Provide mentorship and guidance to team members of the product design team, fostering a culture of collaboration, creativity, and continuous improvement.
Analyze key metrics and user feedback to measure product performance, identify areas for improvement, and optimize marketing strategies.
Key Requirements:
- You have a degree in Marketing, Business Administration, or a related field.
- You have at least 3 years of hands-on experience in a product marketing role and a demonstrated track record of driving growth in a similar product category.
- You possess strong expertise across various aspects of marketing, including brand marketing, PR, content management, digital marketing, and performance marketing.
- Prior experience in launching new products or new markets is a strong plus.
You have excellent written & verbal communication skills and are comfortable dealing with the media.
- You have the ability to build relationships and collaborate effectively with multiple stakeholders.
- You are a strong problem solver and strategic thinker.
- You are organized and self-disciplined, with the ability to meet tight deadlines.
- Proficiency in design tools such as Sketch, Adobe XD, or Figma, as well as prototyping tools like InVision or Proto.io.
- Strong understanding of user-centered design principles, usability testing methodologies, and design thinking processes.
- Excellent communication and collaboration skills, with the ability to effectively communicate design concepts and ideas to cross-functional teams and stakeholders