Product Marketing Specialist

About Us: FREEDOM PSP is a leading Payment Service Provider dedicated to delivering exceptional service and innovative payment solutions to our clients. We pride ourselves on our customer-centric approach and our ability to achieve outstanding results in the payment processing industry.


Key Responsibilities:

  • Collaborate closely with cross-functional teams, including product management, engineering, and business development, to define product requirements and drive product roadmap execution.
  • Lead the design and development of blockchain products, from concept to launch, ensuring they align with business goals, user needs, and industry standards.
  • Conduct user research, usability testing, and analysis to gather insights and inform product design decisions, focusing on improving user experience and conversion rates.
  • Serve as a subject matter expert on blockchain products and market trends, providing insights and recommendations to internal stakeholders and external partners.
  • Drive product launches, working closely with the marketing and sales teams to develop go-to-market plans, messaging, and collateral.
  • Provide mentorship and guidance to team members of the product design team, fostering a culture of collaboration, creativity, and continuous improvement.
  • Analyze key metrics and user feedback to measure product performance, identify areas for improvement, and optimize marketing strategies.

Key Requirements:

  • You have a degree in Marketing, Business Administration, or a related field.
  • You have at least 3 years of hands-on experience in a product marketing role and a demonstrated track record of driving growth in a similar product category.
  • You possess strong expertise across various aspects of marketing, including brand marketing, PR, content management, digital marketing, and performance marketing.
  • Prior experience in launching new products or new markets is a strong plus.
  • You have excellent written & verbal communication skills and are comfortable dealing with the media.
  • You have the ability to build relationships and collaborate effectively with multiple stakeholders.
  • You are a strong problem solver and strategic thinker.
  • You are organized and self-disciplined, with the ability to meet tight deadlines.
  • Proficiency in design tools such as Sketch, Adobe XD, or Figma, as well as prototyping tools like InVision or Proto.io.
  • Strong understanding of user-centered design principles, usability testing methodologies, and design thinking processes.
  • Excellent communication and collaboration skills, with the ability to effectively communicate design concepts and ideas to cross-functional teams and stakeholders.

 

Post date: 3 September 2024
Publisher: LinkedIn
Post date: 3 September 2024
Publisher: LinkedIn