The Brand Manager is responsible for creating consumer demand, planning and implementing the brands’ strategies, and developing and executing marketing plans. She/He is responsible for defining brands portfolio, pricing, advertising and promotion plans and allocating the budgets accordingly, all in full accordance with the suppliers’ overall guidelines and strategies. She/He is also accountable for delivering the brand’s profit, sales volume and market share objectives.

1. Brand Management:
- Communicate with the relevant supplier concerning orders, sales, promotions and new launches to ensure brand market share, profitability, growth and the achievement of internal and external preset objectives.
- Implement the appropriate pricing strategy and analyze the potential profitability, in line with the set budget and brands’ guidelines.
- Lead and deliver the yearly business plan concerning each brand to achieve sales growth, and follow up on top line in the P&L in order to adapt to the evolving plans, strategies and market conditions.
- Conduct market analysis in order to define goals for market share, growth, and competitive advantage.

2. Marketing Execution:
- Set, review, update and implement the marketing plan in line with the brand’s guidelines and suppliers’ strategies to ensure proper positioning.
- Manage and implement all marketing activities to ensure proper product development, pricing, distribution and promotions.
- Manage and execute the A&P approved budget and plan for optimal use.
- Coordinate with the Marketing team, external media, and production agencies to ensure the plan’s execution and optimal media buying.
- Conduct regular market visits to ensure the proper implementation of the plan and to collect competitive marketing data to maintain a competitive advantage.
- Set merchandising plans and guidelines in order to comply with brands’ strategies.

3. Stock Management:
- Forecast future orders with the Demand Planning Unit to be able to manage and sustain a good value of selling stock.
- Control and manage stocks with the Demand Planning Unit to minimize expired and out-of-stock products and to ensure a good stock rotation as per the preset objectives.

4. Coordination with Sales Team:
- Set realistic and achievable sales goals in agreement with the Business and Sales Manager to reach the target.
- Work closely with Sales Manager to ensure implementation, monitoring and follow up of all marketing guidelines and sales activities of the brands.
- Monitor sales constantly to guarantee achieving the targets, and update marketing plans accordingly.

5. E-Commerce:
- Assess and execute the e-commerce plan proposed by the supplier(s) by following up on images, prices, assortments, and stock.
- Work closely with third-party platforms in order to ensure market share, sales performance, and online presence.

6. Team Management:
- Manage, coach and motivate the team in order to lead them toward high performance.
- Manage the performance appraisal process in order to ensure the KPIs are being met and provide the PX Department with accurate feedback.
- Delegate tasks effectively to others and ensure that they have the needed skills to succeed in order to have an effective and efficient flow of activities.
- Work on developing and growing the team’s expertise as part of career development and succession planning.

Qualifications, Experience & skills:
- Bachelor’s Degree in Business Administration, Marketing or any related field. A Master’s is a plus.
- 3 to 5 years of experience in a consumer goods industry.
- Fluent in English and Arabic. French is a plus.
- Proficient in Microsoft Office.
- Excellent communication and interpersonal skills.
- Good understanding of brand building and development of distribution channels.
- Thorough grasp and passion for Digital Marketing and E-Commerce.
- Proven analytical skills and strategic planning skills