We are seeking an experienced and results-driven Digital Marketing Specialist/Performance Marketer to join our team. The ideal candidate will have a strong background in Google Ads, Meta (Facebook/Instagram) Ads, and TikTok Ads, along with a proven ability to create and execute successful digital marketing strategies. This role requires excellent analytical skills, a deep understanding of brand requirements, and the ability to optimize campaigns for maximum ROI.

Responsibilities:
-Strategy Development
-Create and implement comprehensive digital marketing strategies aligned with business goals.
-Develop effective ad campaigns on Google, Meta (Facebook/Instagram), and TikTok.
-Brand Understanding
-Understand and translate brand requirements into effective campaigns.
-Ensure brand consistency across all digital channels.
-Digital Persona Creation
-Develop detailed digital personas to target specific audiences accurately.
-Campaign Optimization
-Continuously monitor and optimize ad performance.
-Utilize A/B testing to improve ad effectiveness.
-Manage ad budgets effectively to maximize ROI.
-Client Communication
-Regularly connect with clients through meetings to provide updates and gather feedback.
-Provide clear and actionable recommendations based on performance data.
-Reporting
-Create detailed weekly and monthly performance reports.
-Use analytics tools to track and report on key metrics.

Experience and Skills
-Minimum 5 years of experience in digital marketing.
-Proficiency in using Google Ads, Meta Ads Manager, and TikTok Ads.
-Strong analytical skills and familiarity with tools like Google Analytics, Facebook Insights, and TikTok Analytics.
-Excellent communication and presentation skills.
-Excellent knowledge in GA4 and implementation.

Additional Skills
-Knowledge of SEO and content marketing.
-Familiarity with marketing automation tools.
-Ability to collaborate with creative teams to develop engaging ad content.
-Up-to-date with the latest trends and best practices in online marketing and measurement.

Requirements:
-Proven track record of creating and executing successful digital marketing campaigns.
-Strong understanding of digital marketing concepts and best practices.
-Excellent analytical, organizational, and time management skills.
-Ability to work independently and as part of a team