A well-known company is seeking a marketing manager who has experience in the following:
- Develop and execute marketing strategies:
- Conduct market research to identify target audience, competitive landscape, and emerging trends.
- Create and implement comprehensive marketing plans aligned with business objectives.
- Manage marketing campaigns
- Develop and execute digital marketing campaigns (e.g., email, social media, paid advertising).
- Plan and coordinate offline marketing initiatives (e.g., events, promotions).
- Manage social media presence
- Establish and maintain a strong social media presence across multiple platforms.
- Create engaging content, monitor brand reputation, and engage with customers.
- Collaborate with sales and merchandising teams
- Provide sales teams with marketing materials and support.
- Collaborate with merchandising to develop in-store promotions and displays.
- Monitor and analyze marketing performance
- Track campaign metrics and analyze results to identify areas of improvement.
- Use data insights to optimize marketing strategies and maximize ROI.
- Stay abreast of industry trends
- Attend industry conferences, read publications, and research best practices.
- Identify and implement innovative marketing strategies to stay competitive.
- Manage marketing budget
- Track expenses and ensure adherence to budgetary constraints.
- Lead and motivate a team of marketing professionals.
- Provide guidance, training, and performance coaching