Job Description: Junior Influencer Marketing Executive
Company: Reach – "The World's Within Reach"
Reports To: Senior Project Manager
About Reach:
Reach is a boutique marketing agency based in Dubai, specializing in crafting innovative and tailored solutions for brands aiming to make a lasting impact. With a focus on creativity, strategy, and connection, we excel at helping clients connect with their audiences authentically. We are seeking an Influencer Marketing Executive to join our team, working closely with the Senior Project Manager to execute impactful influencer campaigns.
Key Responsibilities:
Influencer Campaigns:
- Collaborate with the Senior Project Manager to design and implement influencer marketing campaigns that align with client objectives.
- Source, vet, and manage relationships with influencers, ensuring brand alignment and authenticity.
Content & Execution:
- Develop creative briefs and guide influencers to produce content that meets campaign goals and quality standards.
- Ensure seamless execution of campaigns, including timely content delivery and compliance with guidelines.
Performance Monitoring:
- Track campaign performance and compile detailed reports with insights and recommendations for improvement.
- Use analytics to measure KPIs such as reach, engagement, and ROI.
Collaboration & Coordination:
- Work closely with the Senior Project Manager to ensure campaigns are aligned with broader project timelines and goals.
- Coordinate with clients, internal teams, and influencers to maintain clear communication and smooth operations.
Market Trends & Innovation:
- Stay updated on the latest trends in influencer marketing, social media platforms, and audience behavior.
- Recommend innovative ideas to enhance client campaigns and keep them competitive in the market.
Qualifications & Skills:
- Bachelor’s degree in Marketing, Communications, or a related field.
- 2+ years of experience in influencer marketing, social media management, or digital marketing.
- Excellent communication, relationship management, and organizational skills.
- Strong analytical skills with the ability to interpret data and provide actionable insights.
- Creative mindset with a passion for storytelling and brand engagement.
- Ability to multitask and work efficiently under the guidance of the Senior Project Manager.
What You’ll Love About Reach:
- A collaborative team environment where creativity thrives.
- Exciting opportunities to work with diverse clients and projects.
- Hands-on mentorship from a seasoned Senior Project Manager.