Research and implement strategies to optimize digital advertising campaigns, including PPC, retargeting, and programmatic advertising to re-engage audiences and increase conversions.
Analyze website and campaign performance data using tools like Google Analytics or Adobe Analytics, providing actionable insights to improve reach and conversions.
Set up and manage tracking tools, tags, and pixels (e.g., Google Tag Manager) to measure and report on key performance indicators (KPIs)
Conduct technical audits of websites to ensure the website is optimized for search engines (SEO) and user experience (UX) to drive traffic and improve user engagement.
Collaborate with designers and developers to ensure seamless technical implementation of marketing tools, scripts, and integrations.
Work closely with creative teams and other departments to align campaign goals with broader business objectives.
Draft plans to increase website traffic, leads, and conversions through targeted campaigns, A/B testing and heatmap analysis.
Monitor campaign performance, generate detailed analytics reports, and present campaign outcomes and findings with recommendations for optimization.
Segregate leads into groups for more efficient targeted ads, maintain customer databases for retargeting and email marketing campaigns.
Assist in the planning, launching, operations, marketing and development of our ecommerce projects.
Implement strategies like dynamic content or personalized CTAs to boost conversion rates.
Stay up-to-date on digital marketing trends, tools, and platforms, and share insights with colleagues.
Plan, execute, and analyze campaigns across platforms such as LinkedIn, Instagram, TikTok, and Facebook to build brand awareness and drive engagement.
Conduct keyword research and implement content strategies to improve SEO rankings.
Use behavioral data to serve highly personalized ads based on users' browsing habits and purchase intent.
Conduct ongoing competitor analysis to identify trends, gaps, and opportunities in the market.
Analyze performance metrics and make recommendations for improvement