We are seeking an experienced Marketing Manager to join our dynamic team. The ideal candidate will have a strong background in Forex marketing, SEO, and proven experience in building and leading a marketing team. If you’re passionate about driving business growth through strategic marketing initiatives and have a hands-on approach in content creation, SEO, and graphic design, we’d love to hear from you!
Key Responsibilities:
Forex Marketing Strategy:
-Develop and execute marketing campaigns tailored to the Forex market to drive brand awareness and customer acquisition.
-Utilize market research to identify new opportunities and trends within the Forex industry.
-Manage and optimize paid advertising, digital campaigns, and email marketing for Forex products/services.
SEO & Online Marketing:
-Create and implement SEO strategies to improve organic search rankings and drive website traffic.
-Conduct keyword research, on-page and off-page SEO, and technical SEO improvements to optimize website performance.
-Analyze and track SEO metrics and KPIs to improve the overall online presence.
Team Leadership:
-Build, manage, and mentor a multidisciplinary marketing team, including content creators, graphic designers, and videographers.
-Coordinate team efforts in executing campaigns, ensuring all marketing materials meet brand standards and deadlines.
-Foster a creative, collaborative environment to ensure high-quality content and design.
Content Creation & Management:
-Oversee content creation, from blog posts and articles to social media content, ensuring it aligns with the brand and targets the right audience.
-Collaborate with designers and video editors to produce engaging multimedia content, including infographics, videos, and promotional material.
-Develop and manage content calendars and ensure the timely delivery of marketing assets.
Creative Direction & Design:
-Supervise the creation of compelling visual content for digital campaigns, including website graphics, social media ads, email templates, and video content.
-Work with the design team to ensure the visual aesthetics of all marketing materials are aligned with the brand.
Analytics & Reporting:
-Monitor and report on the performance of marketing campaigns across various platforms, including Google Analytics, social media, and email.
-Use data insights to optimize future campaigns and improve overall marketing strategies.
Requirements:
-Proven experience as a Marketing Manager or similar role, with a focus on Forex marketing and SEO.
-Strong understanding of SEO tools (e.g., Google Analytics, SEMrush, Moz) and Forex market trends.
-Hands-on experience in content creation, digital marketing, and social media management.
-Proficiency in graphic design software (e.g., Adobe Creative Suite) and video editing tools.
-Excellent leadership skills with experience in building and managing a marketing team.
-Strong communication skills, both written and verbal, with an ability to collaborate effectively across teams.
-Ability to work in a fast-paced, results-driven environment.
Preferred Qualifications:
-Previous experience in Forex trading or financial services marketing is a plus.
-Knowledge of email marketing tools and CRM systems.
-Experience in shooting and editing video content for social media and online marketing