Job Summary– Marketing Manager

The Marketing Manager will play a role to Build and manage the marketing department internally, ensuring strong brand presence, digital visibility, and strategic communication and Act as a marketing consultant for our clients, delivering expert guidance, market insights, and customized marketing strategies that support their business goals.

This position requires a strategic, creative, and analytical professional capable of leading marketing operations from the ground up while providing advisory services across different industries.

Key Responsibilities

Internal Marketing Management (Primary Role)

• Establish the marketing department structure, processes, and workflows.
• Develop and implement the company’s overall marketing strategy and annual marketing plan.
• Oversee brand identity, corporate communication, and internal/external brand guidelines.
• Lead digital marketing activities including website content, social media presence, email marketing, and online campaigns.
• Create marketing materials, presentations, brochures, and communication tools.
• Monitor and enhance the company’s visibility, positioning, and reputation in key markets.
• Conduct market research to identify opportunities and support business development activities.
• Coordinate with internal departments to ensure consistent brand messaging across all channels.

Client Marketing Advisory & Consulting

• Provide strategic marketing consultancy to clients across various industries.
• Analyze client needs, objectives, market segments, and branding requirements.
• Develop tailored marketing strategies, campaigns, and communication plans for clients.
• Advise clients on digital marketing, brand management, customer engagement, and market positioning.
• Prepare marketing audits, competitor analyses, and market assessments.
• Support clients in launching new products or services, including strategy, branding, and activation plans.
• Collaborate with client teams to ensure effective execution of recommended marketing plans.
• Present marketing proposals, KPI reports, and strategic recommendations to clients and stakeholders.

Leadership & Department Development

• Recruit, train, and supervise the marketing team (graphic designers, content creators, digital specialists).
• Define KPIs and performance standards for internal and client-related marketing activities.
• Manage marketing budgets and oversee cost-effective campaign execution.
• Maintain strong relationships with external agencies, suppliers, and media partners.

Qualifications & Experience

• Bachelor’s degree in Marketing, Business Administration, Communications, or related field.
• 7–10 years of experience in marketing, including at least 3 years in a managerial role.
• Proven experience establishing or leading a marketing department or marketing function.
• Strong background in digital marketing, brand development, and strategic marketing planning.
• Experience providing marketing advisory or consultancy services is a significant advantage.
• Strong knowledge of market research tools, analytics, and industry trends.
• Proficiency in social media management, content strategy, and digital advertising.
• Excellent communication, presentation, and leadership skills.
• Creative mindset with attention to detail and ability to manage multiple projects.
• Fluency in English required; French is an advantage depending on region of work.

Skills

Leadership & Department Development

• Recruit, train, and supervise the marketing team (graphic designers, content creators, digital specialists).
• Define KPIs and performance standards for internal and client-related marketing activities.
• Manage marketing budgets and oversee cost-effective campaign execution.
• Maintain strong relationships with external agencies, suppliers, and media partners.