A. Job Summary
The Sales Supervisor is responsible for supervising and supporting the sales team to ensure effective
route execution, achievement of sales targets, market coverage, product availability, and proper
implementation of sales strategies. The role focuses on driving volume growth, maintaining customer
relationships, and ensuring compliance with company standards in the assigned territory.
B. Key Responsibilities
1. Sales Execution & Market Coverage
 Supervise daily sales activities and ensure routes are executed as planned
 Ensure all assigned customers are visited according to the approved routing plan
 Monitor daily sales performance against targets and take corrective actions when needed
 Ensure proper product availability, shelf presence, visibility, and rotation in the market
 Identify opportunities for market growth and new customer acquisition
2. Team Supervision & Development
 Lead, coach, and motivate route salesmen to achieve individual and team targets
 Conduct regular field visits and joint calls with the sales team
 Provide on-the-job training on selling techniques, product knowledge, and customer handling
 Monitor attendance, discipline, and overall performance of the sales team
 Report performance issues and support HR in employee relations matters
3. Customer & Distributor Management
 Maintain strong relationships with key customers and distributors in the area
 Handle customer complaints and resolve market issues promptly and professionally
 Ensure proper implementation of contracts, pricing, promotions, and credit terms
 Follow up on collections in coordination with the sales team and finance department
4. Reporting & Administration
 Submit daily and weekly sales reports to the Area Sales Manager
 Monitor aging accounts and support collection follow-ups
 Ensure all sales documentation and customer records are accurate and updated
 Communicate new products, prices, promotions, and policies to the sales team
5. Compliance & Operations
 Ensure sales activities comply with company policies and procedures
 Monitor truck loads and ensure alignment with customer needs to avoid overloading or
shortages
 Ensure proper handling of products, hygiene standards, and brand image in the market
C. Qualifications & Requirements

Education
 Bachelor’s degree in Business Administration, Marketing, or a related field (preferred)
Experience
 Minimum 3–5 years of experience in FMCG sales
 Previous supervisory or team-leading experience is highly preferred
 Experience in dairy or perishable products is a strong advantage
Skills & Competencies
 Strong leadership and people management skills
 Good negotiation and communication skills
 Ability to analyze sales data and market trends
 Problem-solving and decision-making abilities
 Time management and route planning skills
Technical Skills
 Proficiency in MS Office
 Ability to prepare and read sales reports
 Knowledge of route sales operations and FMCG distribution
Language
 Fluent in Arabic
 English is an advantage