Framework of Responsibilities:
PART ONE: Social Media
1. Monitor, listen, and respond to users in a timely manner and on all social media channels. (Facebook, Instagram, and Twitter)
2. Create and manage all written and visual content on Facebook and Instagram.
3. Oversee social media accounts’ design (e.g. Facebook timeline cover, profile picture, and website layout).
4. Perform research on current news and trends in children literature and anything that could of direct relevance to Dar Al Hadaek.
5. Form key relationships with influencers across social media channels.
6. Ensure brand consistency in social media messages.
7. Research, monitor, and follow up with any mentions that include content related to Dar Al Hadaek.
PART TWO: Book Publicity
1. Assist the senior manager with all aspects of book and author publicity.
2. Help write and produce press materials: newsletters, brochures, author events, and any other promotional materials.
3. Coordinate all mailings of books.
4. Send book press releases to the relevant parties: Associations, NGOs, ministries, bookshops, and bloggers/influencers.
5. Develop lists of contacts (client database) that could be of potential use to Dar Al Hadaek.
6. Participate in book signings and special events with other members of Dal Al Hadaek.
7. Link content of books to ongoing events by keeping an eye on trending news on the Internet.
8. Coordinate interviews with writers and illustrators of Dar Al Hadaek.
PART THREE: Communication and Outreach
Online Outreach
• Make sure that the positive image of Dar Al Hadaek is maintained online.
• Report any online mentions on the web to the Senior Manager.
• Identifying new opportunities with foreign publishers.
• Writing letters to new contacts (local and international) and following up with them.
Offline Outreach
• Attend local fairs in Lebanon (book fairs or school meetings) to make new contacts.
• Travel overseas (occasionally) to attend major book fairs, conferences, or workshops.
• Ensuring all minutes of meetings of the Board are recorded in an accurate and timely manner