Key Responsibilities
1. App Launch & Digital Setup
Lead the end-to-end launch of the mobile app:
Define features (ordering, delivery, pickup, loyalty, etc.)
Coordinate with developers/designers
Test user experience before launch
Ensure proper integration with:
POS system
Inventory system
Payment gateways

2. Online Store Management
Manage product listings across categories:
Bakery (fresh items)
Café menu
FMCG products
Ensure accurate pricing, descriptions, and availability
Keep menus updated in real time

3. Order & Fulfillment Operations
Design and manage order flow:
Online → kitchen/store → delivery/pickup
Coordinate with Duty Managers and store team for execution
Ensure fast preparation and delivery times

4. Digital Sales Growth
Drive online revenue through:
Promotions and bundles
Upselling and cross-selling
Seasonal campaigns
Monitor conversion rates and customer behavior

5. Customer Experience (Online)
Ensure smooth, user-friendly app experience
Handle online customer feedback and complaints
Improve journey from browsing → checkout → delivery

6. Marketing & Campaigns
Work with marketing to:
Launch digital campaigns
Push notifications
Discounts and loyalty programs
Manage app visibility and user acquisition

7. Data & Performance Tracking
Track KPIs such as:
Online sales volume
Average order value
App downloads and active users
Cart abandonment rate
Use data to optimize pricing, offers, and product mix

8. Inventory & Product Coordination
Align with Purchasing and Operations to:
Ensure stock availability online
Avoid selling out-of-stock items
Manage substitutions or product removal when needed

9. Compliance & Risk Management
Ensure legal compliance for:
Online payments
Data protection
Sale of restricted items (e.g., tobacco regulations vary — must be handled carefully or excluded)