Job Description

Job Title: Area Sales Manager
Reports To: General Sales Manager

Job Summary

We are seeking a dynamic and results-driven Area Sales Manager to lead and develop sales operations across the Metn and Keserwan areas. The role is responsible for achieving sales targets, expanding market coverage, managing distributor and retail relationships, and ensuring excellent in-market execution across all channels. The ideal candidate should have strong FMCG experience, leadership capabilities, and excellent knowledge of the local market.

Key Responsibilities
1. Achieve monthly and annual sales targets for the assigned territory.
2. Manage and supervise the sales team to ensure productivity and performance.
3. Develop and implement territory sales plans and growth strategies.
4. Ensure proper market coverage, route execution, and customer service.
5. Monitor product availability, shelf share, visibility, and merchandising standards.
6. Analyze market trends, competitor activities, and customer needs.
7. Follow up on collections, credit limits, and outstanding balances.
8. Coordinate with supply chain and logistics teams to ensure product availability.
9. Conduct regular market visits and coaching sessions with the sales team.
10. Prepare sales forecasts, reports, and performance analysis for management.
11.Ensure compliance with company policies and sales procedures.

Requirements
Bachelor’s degree in Business Administration, Marketing, or related field.
Minimum 5 years of experience in FMCG sales, including at least 2 years in a supervisory or managerial role.
Strong knowledge of the Metn & Keserwan market.
Excellent leadership, negotiation, and communication skills.
Strong analytical and reporting abilities.
Ability to work under pressure and achieve targets.
Valid driving license and willingness to travel extensively within the assigned area.
Proficiency in Microsoft Office and sales reporting systems.
Key Competencies
Leadership & Team Management
Negotiation Skills
Customer Relationship Management
Strategic Thinking
Problem Solving
Results Orientation
Market Awareness
Planning & Organization