Job description

At AKQA, we believe in the imaginative application of art and science to create a better future. With an entrepreneurial and collaborative approach, we design adaptive ideas, services and experiences that capture the imagination, delivering impressive returns for our clients.

Creatives at AKQA apply artistry and craftsmanship to strategic insight to craft beautiful brands, products and experiences that stop people in their tracks. Skilled storytellers, they work in a multidisciplinary environment to unlock new value for our clients.

As a Copywriter in MENA, you will play a critical role in shaping ideas through language, bringing cultural depth, precision, and originality to everything you write. You will lead the development of Arabic copy across campaigns, platforms, products, and experiences, ensuring the work is not just translated, but born in culture.

There will be the opportunity to learn and grow within a creative and technically advanced environment, with access to ongoing personal and professional development. At AKQA, we’re committed to your growth, as well as your wellbeing.

 

ROLE REQUIREMENTS

• Lead with hunger, not hierarchy. Drive the creation of bold ideas across campaigns, products, and experiences with the tenacity of a maker and the mindset of an owner; from the spark to the shipped work.
• Write Arabic that lives in culture. Craft original Arabic copy across Modern Standard Arabic and regional dialects, with a deep understanding of tone, nuance, rhythm, and cultural context. Avoid translation thinking, create work that feels native from the start.
• Be a hands-on craft obsessive. Write, refine, rewrite, and elevate. Whether it’s a brand platform, a film script, a case film, a product story, or a social headline, your craft must push the work further every time.
• Bring cultural intelligence.Inject regional insights, behaviours, and tensions into the work. Understand what people care about, how they speak, and what will move them.
• Tell stories that travel. Shape narratives that work in film, social media, experience, product, and PR, and understand how storytelling behaves in the region, in culture, and in global markets.
• Think beyond the ad. Collaborate with strategists, technologists, designers and creatives to shape ideas that live as acts, innovations, prototypes, platforms and content ecosystems, not just campaigns.
• Bring energy that lifts the room. Embrace challenges, pressure, late pivots, and wild briefs as fuel. Be the person who raises the creative temperature and pushes peers to be braver.
• Create work that earns attention. Ideas should be culturally relevant, PR-able, and built to travel, grounded in insight, engineered for conversation, and designed to make brands part of culture.
• Operate like a modern creative. Comfortable switching between AI tools, emerging tech, social formats, product thinking, long-form storytelling, and classic craft to unlock new possibilities.
• Collaborate fearlessly. Work fluidly with multidisciplinary talent across AKQA’s global network, from Ryhad to Dubai to Denmark, bringing clarity, momentum, and a creative point of view.
• Present with conviction. Clearly articulate thinking and storytelling in internal reviews, client meetings, and pitch rooms, driving alignment, belief, and excitement around the work.
• Contribute to the culture. Share inspiration, mentor younger creatives, push experimentation, and help build a studio where ambition, curiosity, and relentless craft are the norm.

QUALIFICATIONS AND CHARACTERISTICS

• 3+ years of relevant creative agency or brand side experience with large global projects/clients
• You have  compelling work demonstrating high-quality Arabic writing and concepting across campaigns, platforms, and experiences.
• You are fluent across Arabic dialects, with a deep understanding of linguistic nuance, cultural context, and tone of voice.
• A portfolio with crafted and globally-recognised brand, campaign and experience work, with case studies of work that had a direct impact on the client's business.
• Digital product experience as well as through the line storytelling. 
•  Confident presenter of ideas both internally and to clients.
• Have outstanding written and oral communication skills, interpersonal and interdepartmental.
• Bachelors Degree preferred, but all disciplines welcome.
• You have extensive experience with software like Adobe Creative Cloud, Figma and Keynote.
• Natural curiosity that allows you to find inspiration in anything and everything, with an especially keen eye on the future of media and technology.
• You have a drive to break boundaries and craft the best ideas of their kind in the world.
• Possesses excellent writing skill in English (Arabic will be a bonus)
• Craft-driven in how you execute work, presentations, and creative in general.

We believe great work happens when we're together, fostering creativity, collaboration, and connection. That's why we’ve adopted a hybrid approach including required in-office days. If you require accommodations or flexibility, please discuss this with the hiring team during the interview process.

AKQA is an equal opportunity employer and considers applicants for all positions without discrimination or regard to particular characteristics. We are committed to fostering a culture of respect in which everyone feels they belong and has the same opportunities to progress in their careers.

About WPP

WPP is the trusted growth partner for the world’s leading brands. We unite cutting-edge media intelligence and data solutions, world-class creativity, next-generation production, transformative enterprise solutions and expert strategic counsel in a single company – powered by exceptional talent and our agentic marketing platform, WPP Open, to help our clients navigate change, capture opportunity and deliver transformational growth. For more information, visit WPP.com.