It clearly covers both sides of the job: managing the social media partner/agency and producing/overseeing content.
The responsibilities could include:
- Managing and coordinating the external social media agency.
- Creating the monthly content calendar and ensuring brand consistency.
- Creating photo/video content and Reels.
- Video and photo editing.
- Writing/correcting captions and content.
- Coordinating shoots, influencers and campaigns.
- Reviewing posts before publication.
- Monitoring engagement and performance.
- Reporting results to management and coordinating with Marketing/Sales.