Role Summary
We are seeking a dynamic and commercially driven Business Growth Specialist to lead and execute market expansion strategies for LAITRON. This role goes beyond traditional sales and requires a strategic thinker who can design and implement go-to-market (GTM) initiatives, identify growth opportunities, and drive revenue generation.
The ideal candidate will combine sales expertise, market insight, and marketing capabilities to effectively position LAITRON s offerings and accelerate business growth.
Key Responsibilities
Go-To-Market Strategy
- Develop and execute comprehensive go-to-market strategies for products and services
- Identify target markets, customer segments, and value propositions
- Align product positioning with market needs
Business Development & Sales
- Generate new business opportunities and build a strong sales pipeline
- Lead the full sales cycle from prospecting to closing deals
- Maintain and grow relationships with key clients and partners
Market Intelligence
- Conduct market research to identify trends, competitors, and customer needs
- Provide insights to refine offerings and pricing strategies
Marketing & Positioning
- Collaborate on marketing initiatives and campaigns
- Support brand positioning and awareness
Cross-Functional Collaboration
- Coordinate with technical teams
- Work with leadership on growth planning and performance tracking
Qualifications & Experience
- Bachelor s degree in business, Marketing, or related field
- 3-5 years of experience in business development, sales, or GTM roles
- Experience in technology or digital solutions is a plus
- Proven track record in driving revenue growth
Key Competencies
- Strong understanding of go-to-market strategies
- Excellent communication and negotiation skills
- Strategic thinking with execution ability
- Strong stakeholder management skills
Nice to Have
- Experience in regional markets (GCC, Levant)
- Exposure to B2B sales
- Familiarity with CRM tools
Success Indicators
- Revenue growth and client acquisition
- Successful GTM execution
- Expansion into new markets
Desired Candidate Profile
Qualifications & Experience
- Bachelor s degree in business, Marketing, or related field
- 3-5 years of experience in business development, sales, or GTM roles
- Experience in technology or digital solutions is a plus
- Proven track record in driving revenue growth
Key Competencies
- Strong understanding of go-to-market strategies
- Excellent communication and negotiation skills
- Strategic thinking with execution ability
- Strong stakeholder management skills
Nice to Have
- Experience in regional markets (GCC, Levant)
- Exposure to B2B sales
- Familiarity with CRM tools