Creative & Content Director – Growth Marketing

One full-time vacancy | On-site at Mirna Chalouhi Center, Lebanon

Industry: Beauty Technology, Skincare and E-commerce
Department: Creative, Content & Marketing

About the Role

We are looking for a commercially minded, creative, and strategic leader to connect creative direction, content production, and marketing performance.

This person will lead the Design & Creative and Content & Social Media functions, ensuring that the content we create does more than look good: it builds brand awareness, engages the right audiences, generates qualified leads, supports customer acquisition, and contributes to business growth.

The ideal candidate combines strong creative judgment with a deep understanding of digital marketing, paid-social advertising, audience behavior, campaign performance, and e-commerce.

This is a strategic leadership position with a hands-on mindset. The successful candidate will set direction, lead teams, develop campaign concepts, challenge creative work, interpret performance data, and personally contribute when necessary.

Key Responsibilities

1. Creative Strategy and Direction
- Establish creative direction and standards across digital channels.
- Lead campaign concepts, storytelling, visual identity, and brand consistency.
- Ensure creative work communicates product benefits, customer value, and relevant brand messages.
- Oversee advertising creatives, videos, social assets, product campaigns, and other digital deliverables.

2. Content Strategy and Planning
- Develop a structured content strategy and calendar aligned with marketing objectives.
- Ensure every major content initiative has a clear audience, purpose, message, and intended outcome.
- Lead content ideation, scripts, creative briefs, video concepts, and campaign messaging.
- Balance awareness, education, engagement, consideration, lead generation, and conversion.

3. Performance-Oriented Creative
- Partner with paid-media specialists to develop and test advertising concepts.
- Use campaign insights to identify winning messages, formats, hooks, and creative approaches.
- Translate performance data into actionable creative improvements.
- Collaborate on lead generation, acquisition, conversion, and revenue-growth initiatives.

4. Team Leadership
- Direct and develop design, content, and creative production teams.
- Establish clear priorities, workflows, review processes, and quality standards.
- Manage creative resources, production timelines, and external partners.
- Encourage collaboration, accountability, experimentation, and continuous improvement.

5. Analytics and Commercial Impact
- Monitor relevant creative, content, audience, and commercial performance indicators.
- Work with marketing and analytics colleagues to understand the relationship between content and business results.
- Report on outcomes, identify opportunities, and recommend improvements.
- Ensure the team focuses on meaningful results rather than content volume or vanity metrics alone.

Required Qualifications
- Ideally 7–10+ years of relevant experience across creative leadership, content, digital marketing, or related disciplines.
- At least 3 years of demonstrated team leadership or cross-functional project leadership.
- A portfolio demonstrating strong creative direction and effective digital campaigns.
- Practical understanding of paid social, content strategy, audience behavior, and performance measurement.
- Experience managing designers, content creators, editors, or creative production teams.
- Strong analytical, organizational, communication, and decision-making skills.
- Ability to move between strategic leadership and hands-on creative problem-solving.

Preferred Qualifications
- Experience in e-commerce, direct-to-consumer brands, beauty, skincare, consumer technology, or related industries.
- Experience across Meta, Snapchat, TikTok, and other relevant digital platforms.
- Experience serving Saudi Arabia, GCC, or broader MENA audiences.
- Arabic and English proficiency.
- Experience with creative testing, conversion optimization, and performance-oriented content production.

Success Measures
Success will be evaluated through an agreed scorecard covering:
- Creative effectiveness and quality.
- Content and campaign performance.
- Qualified leads and conversion contribution.
- Brand awareness and audience development.
- Production efficiency and team development.
- Continuous improvement based on measurable results.

Candidate Profile

We are looking for a leader who combines the eye of a creative director, the thinking of a performance marketer, the planning ability of a content strategist, and the management skills to build a high-performing team.

The ideal candidate understands that creative excellence and commercial performance should reinforce each other.

How to Apply
Submit your CV and portfolio/campaign exampl