Job Purpose:
The Marketing and Social Media Specialist is responsible for providing valuable insights, conducting market research, developing and implementing social media strategies to increase brand awareness, drive traffic to the company's website, and generate leads and sales.



Job Description:
> Stay updated with the latest social media best practices and technologies.
> Manage and oversee content on various social media platforms.
> Measure the success of social media campaigns.
> Collaborate with Management to ensure content is informative and appealing.
> Communicate with industry professionals and influencers to build a strong network.
> Provide constructive feedback on social media strategies & content.
> Monitor clients’ activity on social media and perform market research.
> Research target audience and discover current trends.
> Run targeted online ads and promotion campaigns.
> Track and analyze competitors’ strategies regularly.
> Analyze data to evaluate the effectiveness of social media campaigns.
> Create engaging content, including graphics, videos, and written posts.
> Generate high-quality content for various marketing channels, including blogs, newsletters, and websites.
> Collaborate with the design team to produce visual content that aligns with brand guidelines.
> Develop and maintain a content calendar to ensure timely & consistent posts.
> Write compelling copy for marketing materials, advertisements, and promotional campaigns.


Qualifications:
> Bachelor's degree in marketing, or a related field.
> 3+ years of experience in social media management.
> Proficiency in graphic design tools (e.g., Adobe Creative Suite, Canva) is a plus.
> Previous experience within the lighting/architecture/design industry.
> Strong understanding of the latest social media platforms and best practices.
> Experience with social media analytics and reporting.
> Excellent writing and editing skills.
> Ability to work independently and as part of a team.
> Strong communication and interpersonal skills.
> Proficiency in graphic design tools (e.g., Adobe Creative Suite, Canva) is a plus