The candidate will be responsible for planning and managing digital marketing campaigns across multiple channels, optimizing website performance, implementing SEO strategies, managing social media and PPC, and analyzing metrics to enhance results. They will also collaborate with content creators and stay updated on industry trends.

Responsibilities

• Develop, execute, and manage digital marketing campaigns across various channels (social media, SEO, email, PPC, content...).
• Optimize website performance for improved user experience, traffic, and conversions.
• Conduct keyword research and SEO strategies to improve organic search rankings.
• Manage social media platforms, and engage with the online community.
• Monitor and analyze digital metrics (e.g., website traffic, conversion rates, and engagement) to assess performance and improve campaigns.
• Create and manage email marketing campaigns, including and segmentation for targeted outreach.
• Oversee PPC campaigns (Google Ads, Facebook Ads) to drive lead generation and brand awareness.
• Stay updated on digital marketing trends and technologies to implement new strategies.

Qualifications

• Bachelor's degree or equivalent
• 2+ years of experience in digital marketing (SEO, PPC, social media, content...).
• Proficiency in tools like Google Analytics, Google Ads, SEMrush...
• Strong understanding of SEO principles and keyword research.
• Experience managing social media platforms and creating engaging content.
• Ability to analyze digital metrics and optimize campaigns.
• Experience with email marketing, segmentation…
• Excellent communication and collaboration skills.
• Creative and up-to-date with digital marketing trends.
• Strong project management and time management skills.